Organizers of the Toy Fair, the British Toy & Hobby Association (BTHA) today announced the winners of Toy Fair’s Hero Toys 2022, with Bandai, Character Options, and VTech amongst the winners at the first Toy Fair since the start of the pandemic.
Used as a barometer for what themes will be fashionable in the year ahead, this year’s Toy Fair's Hero Toys include a selection of popular licenses such as Spider-man, CocoMelon, and Hey Duggee, a range of products that represent family play, and STEM toys including a medical science kit.
The latest data from The Insights Family shows that the popularity of STEM toys has increased by 122% year-on-year (November 2020 – November 2021), with the majority of this growth driven by girls, where the category has more than doubled in popularity amongst them.
“Despite challenges in 2021, this year’s list of Toy Fair’s Hero Toys represents the creativity and continued commitment to innovation by the toy industry to enhance children’s play experiences,” commented Rebecca Deeming, Public Relations & Events Manager for the BTHA. “The competition for selection has been strong, and the list is filled with the potential biggest sellers for 2022. While many themes are represented across the 23, educational toys are clearly becoming more popular with consumers, reflected in the higher demand for STEM toys. I’d expect more toy companies to respond to this demand in 2022.”
The Toy Fair’s Hero Toys list consists of 23 products launched at Olympia London on the first day of Toy Fair 2022. The Hero Toy finalists are judged by an independent panel of retailers, and industry experts, to be the most exciting and creative toys unveiled at the event.
All Hero Toys will be released over the next 12 months and cover a wide variety of price points, age ranges, and play patterns.
The full Toy Fair’s Hero Toys list is:
Bladez Toyz Ltd
1:10 R/C Gotham CityTM Racer
Bandai UK Ltd
Tamagotchi 25th Anniversary Edition
Character Options
SpyBots T.R.I.P
Epoch Making Toys Ltd
Pony’s Stylish Hair salon
Flair GP
Unique Eyes
Gibsons
Troopers on Tour
Golden Bear
Hey Duggee Transforming Space Rocket
John Adams Leisure Limited
Monster Mash
Just Play
CocoMelon Learning Adventure Bus
MV Sports & Leisure Ltd
Spider-man 6v Web Slinger Lights and Sounds Mini Quad
Paper Engine Ltd
Build Your Own Pinball Machine
Posh Paws International
SESAME STREET TALKING COOKIE MONSTER FEATURE PLUSH
Skyrocket Toys UK
Mega Chomp
Smart Toys & Games
SmartMax Roboflex
Simba Smoby Toys UK
B-Kind Eco Dolls
Tactic Games UK
ESCAPERUN ALCATRAZ 2034
Tree Toys UK Ltd
Medical Science
University Games Ltd
Tom Gates Monster Games Compendium
Vivid Goliath Group
Recyclings Collector Cap Pack (CDU)
VTech Electronics
Busy Musical Bee
Winning Moves
Peaky Blinders Risk Board Game
TKC Sales Ltd
Stomp Racer™
Wow! Stuff
Peppa Pig Clever Plane
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