Mattel Creations Brings KPop Demon Hunters to Life

Get ready for a pop culture moment! Following October’s announcement naming Mattel as one of the global co-master toy licensees for KPop Demon Hunters, Mattel Creations is turning up the volume with the pre-sale of the KPop Demon Hunters HUNTR/X “What It Sounds Like” fashion doll 3-Pack. Inspired by the record-breaking Netflix film produced in partnership with Sony Pictures Animation, the set brings the movie’s bold energy and on-stage attitude straight to fans and collectors. 

Exclusively available for pre-sale on Mattel Creations starting November 12, this fashion doll 3-pack brings Rumi, Mira, and Zoey to life in their show-stopping finale looks, complete with screen-accurate weapons, luxe fabrics, and hair made for the spotlight. Shipping begins Fall 2026, so fans can look forward to welcoming the trio home next year. 

With over 325 million views to date, KPop Demon Hunters has become Netflix’s #1 most-popular movie of all time, igniting a global fandom that shows no signs of slowing down. The film’s soundtrack has amassed over 8 billion streams, while HUNTR/X became the first girl group to top the Billboard Hot 100 since Destiny’s Child in 2001. It’s clear HUNTR/X isn’t just a pop group; they’re a cultural force. Now, fans can bring home that same ‘golden’ energy with this Mattel Creations 3-pack collector set. 

This is the first-ever Mattel drop celebrating this cultural phenomenon and a collectible moment no fan will want to miss. 

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