Paris & Pups celebrates the bond between young Paris Star (called "Star") and her five fabulous pups, Slivington, Diamond, Baby, Bijou, and Mugsy, as they live their best lives, go on creative adventures, and bring kindness and happiness to others. Hilton has said the series is inspired by her childhood and life: The main character, Star, shares Hilton's childhood nickname, lives in the Fabuluxe hotel, and is a budding philanthropist and DJ. The series features an original theme song, "Starkle On," performed by Paris Hilton.
Blending humor, heart, and playful glamour, the "Paris & Pups" animated series delivers feel-good storytelling inspired by Paris Hilton's passion for self-expression, creativity, and kindness. Created for kids ages 5-8, "Paris & Pups" streams on YouTube with new episodes premiering weekly. That same playful glitter carries into the toy line, with sparkly accents, iridescent finishes, and endless bling designed to make every play experience feel collectible, expressive, and unmistakably Paris and Pups.
A centerpiece of the toy line are the collectible Puppy Charms™, a wear and share friendship bracelet that kids will want to collect, trade, and show off to their friends, available in each toy and playset. With over 30 designs to collect across the line in season one, kids can mirror the feel-good storytelling and aspirations of the series, where Star shares a unique Puppy Charm with her pups every episode.
The first wave of toys, designed for kids 5-8, will debut exclusively at Walmart in fall 2026. Highlights include:
Paris & Pups Sweetie Squad Figures - Each blind box hides one of Star's pups with their own fashion flair, making every unboxing a mini, glittery treasure hunt. 6 unique figures to collect and will be available for $5.99 (SRP)
Paris Star "Big Beats" doll set - Turn up the volume on style, friendship, and music with this combo set, featuring a Paris Star doll, a Bijou pup, and a mini DJ deck with a spinning turntable. The 5.5-inch, fully articulated Paris Star doll has styled blond hair and wears her signature pink terry tracksuit. At 2.5 inches, Bijou sports a bling collar and paw. The set includes twinning DJ headphones for Paris Star and Bijou, and a collectible Puppy Charm™ with a clip. Priced at $17.99 (SRP).
Purse & Pup Playset Stars Bedroom with Slivington - The ultimate fashion accessory is also a playset! This 6-inch puppy playset transforms into a chic purse, letting kids take their high-fashion pup and stylish accessories wherever they go. The doggie door on the portable Purse Playset opens to connect with other playsets and features exclusive pup accessories and a collectible gold Puppy Charm™ with a clip. The Purse & Pup Playset will be available for $19.99 (SRP).
Slivington Interactive Plush - A super-soft, huggable plush pup, Slivington is full of energy and love. She shows her affection and excitement when she senses her owner's matching bracelet nearby: Her collar lights up, and she zooms with joy. Gentle pets and affection calm her into cozy, snuggly mode. In addition to the matching bracelet, Slivington comes with a collectible gold charm with a clip. Priced at $29.99 (SRP). In partnership with Understood.org, a leading nonprofit empowering people with learning and thinking differences like ADHD, the Slivington interactive plush was designed with unique features that promote inclusive play for all kids.
The toy line joins a growing slate of brand extensions for Paris & Pups, including a master publishing deal with Scholastic. The series is developed and produced by Paris Hilton's next-gen media company, 11:11 Media, and by HappyNest Entertainment and 9 Story Media Group, a leading creator, producer, and distributor of kids and family content.
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