Toy Fair 2025: Crayola Holiday Products

Crayola, the brand that powers imagination through color and creative moments, will reveal its latest toy innovations at the American International Toy Fair on March 1-4, 2025, in New York City (Booth #435). This year's lineup introduces social creativity with a colorful spin, adds new licensed characters to long-time favorite product lines, and evokes nostalgia with the first-ever retired crayon color collection.

"This holiday, Crayola is celebrating our unique color variety, collectability, and customization to inspire everyone to experience creative moments," says Pete Ruggiero, President and Chief Executive Officer of Crayola, LLC. "Imagination has no limits and we are bringing color and creativity to the world one smile at a time. Following the enthusiastic response to our retired crayon color collection, we're thrilled to share even more art-inspired activities with innovative twists."

Toy Fair 2025: Moose Joins the Amazing Digital Circus

Moose Toys, a leading innovator in the toy industry, enters North American International Toy Fair® with a booming portfolio of highly sought-after partner brands, including the first-ever product line for its newest partner, viral Aussie YouTube sensation Amazing Digital Circus. The new Amazing Digital Circus line will be on full display in Moose's North American International Toy Fair® Booth 2265 (March 1-March 4, 2025), alongside highly anticipated extensions of its popular BBC Studios' "Bluey," and MrBeast ranges.

Toy Fair 2025: LEGO on Bluey!

The LEGO Group and BBC Studios have announced a new partnership merging the globally adored world of Bluey with the fun and creative possibilities of the LEGO® universe for the first time ever.

The partnership introduces an exciting collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series Bluey. Bluey follows a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Toy Fair 2023: Moose Toys on Beast Lab, Trolls, Bluey, Magic Mixies & More

Moose Toys brings a jolt of innovation to every retail success, making them a must-see booth at Toy Fair 2023! Their Treasure X line proved to be not only wildly addictive in it's ever-evolving interactive play modes, but highly collectible as kids and adults alike scrambled to snap up mini monsters by the dozen. This year's highly imaginative, fully hands-on lineup includes...