Armed with record-setting ratings success as the only top kids’ network to achieve across-the-board growth in 2012 and its most-watched year in Prime in its 20-year history, Cartoon Network is jumping ahead of the customary Kids Upfront season and taking its show on the road with the CARTOON NETWORK ROAD TOUR. With more than a dozen new productions and multiple returning hit series now slated for the 2013 and early 2014 season, Cartoon Network brought its road-show presentation directly to key clients and promotional partners at their respective home bases the week of January 21 and will continue into March.
Network, ad sales, marketing and programming executives will travel to more than 15 key cities across the country to visit clients and promotional partners. Along with its presentation, the network also plans to “take over” the building at each of its visits with custom activations that will include the distribution of unique branded premiums to employees.
