Wednesday, October 27, 2010

WB Swaps Your Antique DVDs for Blu-rays

Remember that time I took 4 crappy DVDs and traded them toward super cheap, bright and shiny new Blu-rays? I spent 63 bucks and got 3 seasons of Supernatural and Beetle Juice on Blu?!? Yea, that just happened.

For the first time with consumers can send in ANY DVD they own (produced by any studio/sold at retail, online) even those old dusty ones under their beds or in the garage and get a new Warner Bros. Blu-ray title in return for as low as $4.95.

Over 100 Blu-ray titles are available including Gran Torino, V For Vendetta, Superman II, Wedding Crashers, The Shining, and several other favorites.

Here’s how it works:

1. Visit, view the selection of over 100 Blu-ray titles and pick the ones you want to add to your collection.
2. Dust off those unwanted DVDs you already own and send us one (Disc Only) for every Blu-ray you wish to own. Please note only professionally produced DVDs (anything from a major/independent studio sold at retail), non Adult content will qualify.
3. Go to check out for all of the final details and in a few weeks get your new Blu-ray(s).

You only have to send one DVD for one whole season of TV Blu-rays! They'll even give you a shipping label when you check out to slap on that envelope filled with crusty old copies of Uncle Buck and Kull the Conqueror so you send them away to meet their maker, free o charge. In my mind, they will be sent to a farm to live with a nice family with no common sense toward decent cinematography and story telling. Run free, Anniversary Edition of Cool as Ice. Run free.

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