Get Geared Up for SHARK WEEK!!

Just in time for the 30th anniversary of Shark Week, Discovery is bringing fans deep into the ocean’s depths with its biggest product lineup ever. From bathing suits, socks, and sunglasses to Build-a-Bear plush, pool floats, and mobile games, Shark Week merchandise is here to help every fan live every week like it’s Shark Week. The new partners on board to celebrate the 30th anniversary of television’s bloodiest week include vineyard vines, Swedish Fish, Build-a-Bear, Philip Colbert, Knockaround, and many more.

Each year Shark Week takes fascinated viewers on a week-long journey to the depths of the sea to uncover the secrets of the ocean’s top predator. Discovery’s longest-running programming event is pop culture phenomenon that thrills fans of all ages who are fascinated by these oft misunderstood sea creatures.

Don’t forget to tune in to the 30th annual Shark Week, beginning Sunday, July 22nd only on Discovery Channel! Now let's check out our top picks for the coolest of all of this year's toothy gear...


Knockaround
Founded in 2005 and based in San Diego, Knockaround is the original, affordable Southern California sunglasses company. Centered around a sunglasses line that is both practical and stylish, Knockaround provides high quality sunglasses that won’t break the bank. In collaboration with Discovery, Knockaround will be offering its 4th exclusive Shark Week collaboration in 2018, available online only at www.knockaround.com.

 

Philip Colbert RODNIK Band – Discovery Shark
DISCOVERY SHARK is a new fashion collection with a bit of bite is about to take style aficionados for a swim with the sharks. Discovery Consumer Products is collaborating on a new line of clothing and accessories with renowned British POP artist Philip Colbert of THE RODNIK BAND called DISCOVERY SHARK. Exclusive DISCOVERY SHARK products include women’s fashion, headwear, and accessories collection including a shark shaped handbag. With the launch of DISCOVERY SHARK, Discovery takes their love of sharks and the oceans to a new level.

Sock Fancy
Sock Fancy will be partnering with Discovery Consumer Products to produce a limited-edition collection of six Shark Week themed socks. Each design will be available as a one-off purchase by the pair as well as a bundled six-pack box option.

Build-A-Bear
Build-A-Bear Workshop, a global interactive destination for creating customized furry friends, has partnered with Discovery Consumer Products this year for a special Shark Week 30th Anniversary collaboration. Beginning in late May, Build-A-Bear will offer two exclusive Shark Week furry friends—including a Make-Your-Own Great White plush and a Make-Your-Own Hammerhead plush—plus, coordinating clothing options, including two Tank Top and Board Short sets and a Shark Week Hoodie.

Bright Kingdom
Selection of 4 shark toys including an Isle of Jaws Playset, a Shark Rescue Transit, a Shark Hands with Sound, and a Figure Set

Dandee
Plush Shark toys and backpack clips retailing for $5-$15

 18 Inch Plush

 31 Inch Plush

 Happy Shark Week!!