Thursday, January 16, 2025

Werebears Return!

WereBears Plush Toys
Leading US plush supplier The Beverly Hills Teddy Bear Company (BHTB) has confirmed Character Options as the distributor of the nostalgic and gritty WereBears brand, which is due to relaunch this autumn in the UK and Eire.

The WereBears series of teddy bears was originally released in the United Kingdom in 1983. Philanthropist, author and cartoonist George Nicholas created them so that boys could embrace the teddy bears culture without the worry of teasing. 42 years on, the original characters that have both soft and sinister sides will appeal to both boys and girls with their wacky personalities.

Championing WereBears’ resurgence and with demand for 80s toy brands never being higher, Midco Toys’ David Middleton decided it was time to bring WereBears back to life and, together with Intertoy, encouraged the partnership between BHTB and Character Options.

“Noticing the influx in the scare craze across video games, social media and toys, Midco Toys thought it was time to bring back the original jump scare plush,” commented David. “By teaming-up with George Nicholas, the original Creator, our heroes were reimagined for 2025. I believe the time is right to unleash The WereBears back into the world for audiences both old and young. The collection has true kid and kidult appeal and awesome transformation plush that goes from cute to gruesome.”

Mark Hunt, Marketing director, Character Options, added: “We are delighted to add this fun but fierce retro brand to our portfolio for the coming year. WereBears is a classic that will not only appeal to kidults that originally owned them but also to a whole new generation.”

The all-new collection, which includes the much-loved characters of Grizzler, Howler, Fang and Gums, can be seen for the first time at Toy Fair on Stand N16 (Character Options).

Beverly Hills Teddy Bear Company stands at the forefront of innovation in the plush toy manufacturing industry. Since its inception in 1994 as a custom toy manufacturer, the company has worked with major studios and corporations to bring their ideas to life.

Do you Tik Tok? https://www.tiktok.com/@paulnomad

Instagram it up! https://www.instagram.com/paulnomad/

No comments :

Post a Comment