In The Toxic Avenger, the new unrated horror/comedy written and directed by Macon Blair (I Don't Feel At Home in This World Anymore, writer for Marvel Comics/Dark Horse Comics), Toxie has his life upended by unexpected medical debt.
So after thrilling fans at Comic-Con, bringing the Moviefone number back from the dead, warning teens about the dangers of high-sugar soda, cleaning up Los Angeles on Earth Day and so on … The team behind The Toxic Avenger has announced that any further marketing stunts are canceled, and the rest of their budget will be spent on something more important than radioactive justice.
Here’s the deal: at least $5 million in medical debt gets erased no matter what. And for every million bucks the movie makes at the box office, another million in debt will go up in toxic smoke.
This debt relief is possible thanks to a partnership between Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, and Undue Medical Debt, a national nonprofit dedicated to helping families least able to pay burdensome healthcare debt.
“We spent hours brainstorming how to close out the campaign and, while sending Toxie to the moon was appealing, no idea came close to combating unexpected medical debt for families,” said Cineverse SVP of Marketing Lauren McCarthy. “The Toxic Avenger had his entire life upended by crushing medical costs so, as Toxie says, ‘Sometimes you have to do something’.”
Learn more about Undue Medical Debt with their explainer video and FAQ and then check out the official Toxic Avenger campaign page.
“As the medical debt crisis continues to grow we’re grateful for this partnership with The Toxic Avenger film, which is not only funding debt relief but also shining a light on the human impact of a broken system,” said Marisa Clemente, Vice President of Philanthropy at Undue Medical Debt. “We are always looking to team up with real-life superheroes who support our mission — including movie lovers, who now have an easy way to enjoy a reimagined classic while supporting financially and emotionally burdened families.”
The nonprofit leverages donations to purchase qualifying medical debt (for individuals four times or below the federal poverty level or who have medical debt that is 5% or more of annual income) in bulk from providers like hospitals and also collection agencies for pennies on the dollar meaning one dollar donated, on average, erases $100 of un-payable medical debt. Recipients of debt relief then receive an Undue branded envelope in the mail out of the blue with the good news: some or all of their medical debt has been erased. Cineverse is relieving at least $5 million in medical debt across the country, where needed most.
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