Jason Universe Unleashes New Partnerships at Licensing Expo

Jason Universe, the official home of the FRIDAY THE 13TH franchise under Horror, Inc., is taking center stage at Licensing Expo 2026 in Las Vegas with a sweeping slate of new and expanded partnerships. Riding the momentum of the brand’s 45th anniversary and building toward A24’s upcoming prequel series “Crystal Lake,” the horror icon’s resurgence is accelerating through gaming, collectibles, costumes, apparel, and more.

“For decades, Jason Voorhees has anchored one of horror’s most enduring franchises, consistently engaging loyal fans while attracting new audiences,” says Robbie Barsamian, Executive Vice President at Horror, Inc. “As we scale Jason Universe through premium content initiatives, including gaming and the ‘Crystal Lake’ series, our partnership strategy is focused on honoring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement.”

Represented by Striker Entertainment, attendees at Licensing Expo 2026 can visit Booth #A170 to preview the expanding activities across “Friday the 13th: The Game,” “Crystal Lake,” and the broader Jason Universe. 

Jason Universe fans can look forward to seeing their favorite slasher in a slate of over 40 partners across apparel, gaming, collectibles, household goods, stationery, costumes and more, with highlights including: 

APPAREL: 

Fans can look forward to fresh ways to showcase their fandom with upcoming apparel and accessory lines from Bioworld Merchandising, Changes, Loungefly, King Ice and Gutter Garbs supporting Jason Universe, “Friday the 13th: The Game,” and “Crystal Lake.” Mad Engine will continue their exclusive fashion offerings inspired by Jason x Fortnite and Jason x Call of Duty.

GAMING:

Building on ongoing and interactive entertainment initiatives, Fortnite will continue featuring Jason Universe in the Fortnitemares 2026 season this Halloween.

TOYS:

The slasher continues his reign with toys from Jazwares, JAKKS Pacific, Brickcraft, Basic Fun, Premium Collectibles Studio, Well Played Toys, and WizKids.

COLLECTIBLES:

Collectibles inspired by “Crystal Lake” and the broader Jason Universe will be available from NECA, Funko, Mondo, YouTooz, Thrilljoy, Snap, KidRobot, Handmade by Robots, Monogram, and Just Play.

COSTUMES:

A Halloween staple, fans can don their favorite Jason Voorhees looks with costumes coming to market from Spirit and Rubies. 

HOUSEHOLD GOODS, STATIONERY & MORE:

Jason Universe housewares, accessories, and stationery will be coming in 2026 from Surreal, Chia, Pin Club, and Silver Buffalo.

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