Each morning, families unlock Deadra from her keepsake box and place her into the day. Children must find her and return her to the box before bedtime. When Deadra is not found in time, she may cause playful mischief overnight. The experience continues through Halloween, when families can celebrate completing the challenge with a small reward chosen by the parents.
The planned product combines a 12" articulated Deadra doll, an illustrated storybook, and reusable keepsake packaging designed to become part of the tradition itself. The packaging features a door-style flap and the warning, “DON’T OPEN! HAUNTED DOLL INSIDE!”
“I wanted to create more than a Halloween decoration or collectible,” said Gilbert Sotero Jr., founder of The Doll in the Hall LLC and creator of Deadra. “The goal is to give families a tradition they can look forward to every October - one that creates suspense, laughter, courage, and memories together.”
The campaign is planned to run from October 1 through November 2, 2026, with the possibility of participating in Kickstarter’s Witchstarter celebration. A limited VIP reservation offer allows supporters to reserve access to a private $34 reward tier for $1 before the campaign launches. The VIP tier will not be available to new reservations after launch.
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