The newest trend in kid-centric action figures is the build-a-figure model. Don't get this confused with the scheme to get collectors to buy a whole wave of action figures by putting bits of a slightly bigger (or sometimes tiny) figure in each package, allowing you to assemble your bonus character 1 foot at a time. These are figures with less articulation and paint applications, often implementing a chunkier feel, with body parts you can pull off and swap with another character's appendages. So far Hasbro has released Transformers, Star Wars and Marvel Comics characters with plans to add Jurassic World Dinosaurs to the mix, while Playmates has adopted the format for Teenage Mutant Ninja Turtles. Now Mattel jumps in, allowing kids of all sizes to build the ultimate WWE Superstar with action figures that can battle right alongside their pre-existing collections!
