Toy Fair 2023: Premium DNA Resurrecting Retro Toy lines

A sure way to get a toy collector's attention as a new company on the block is to gobble up a handful of licenses from the awesome 80's and 90's and breathe new life into them. What was once a jumble of badly decomposing, discolored plastic with popping rubber o rings and exploding crotches becomes a newly sculpted thing of beauty, utilizing the original artwork to spark heart bubbles across the toy message boards. Premium DNA started their journey of retro resurrection with some killer vinyl Madballs figures and has followed up with a Toy Fair 2023 showing that has people signing over their paychecks.