Wednesday, February 14, 2018

Toy Fair 2018: NSI International Introduces Laser X Micro Blasters

Toy Fair 2018 Laser X Micro Blasters
Laser XTM – the ultimate high-tech game of tag – just got a lot more portable!  New York City-based NSI International Inc. has added Micro Blasters to its Laser XTM family of products.  The new 5-inch blasters are super small, but deliver big fun.

Like other Laser X gear, Micro Blasters feature state-of-the-art lighting and sound effects that bring the excitement of a laser tag arena right to your own backyard.  Strap a receiver onto your upper arm, and blast opponents up to 100 feet away. Reloading is easier than ever; Just press and hold the trigger.

"Laser X is about living the action and adventure – not playing on a screen," says NSI Vice President, Brian Waldman, one of the creators of Laser X. "Micro Blasters are small enough to keep in your backpack, so you're always ready for a game – anytime, anywhere."

Micro Blasters are the newest addition to a line of products that includes: original Laser X, which blasts 200 feet; a Long-Range Blaster, which blasts 400 feet; and a Gaming Tower with 10-built-in games. All Laser X gear works together, but only with other Laser X gear.

"We're building a world of Laser X," says NSI President Frank Landi. "We're giving kids and adults a true system that lets them get up and play, like nothing else can!"

Landi notes that NSI is the first company to successfully bring back at-home laser tag, which was incredibly popular in the 1980s and 1990s.

"Millions of kids around the world are playing Laser X," he says. "Our product has achieved so many 5-star consumer reviews because it's an affordable game that uses advanced technology, but is easy to play. Most importantly, all our gear works together. It would be challenging for a competitor to introduce a product line that hits so many touch points with consumers of all ages, without just copying what we've done."

Laser X has consistently been a top seller at major U.S. retailers including Target, Walmart and Toys R Us. It has also made "Hot Toy" lists all over the world, including Canada, the United Kingdom, Australia, and even Japan – a country where it is extremely rare for toys and trends to catch on if they didn't originate there.

Toy Fair 2018 Laser X Micro Blasters

"Only Laser X lets you play with an unlimited number of players," Landi says. "You don't need a smartphone. There are no complicated instructions. And while Laser X incorporates sophisticated electronics, it's easy enough for even a younger child to play right out of the box. Whatever Laser X gear you have, you can join in the fun."

Micro Blasters are recommended for ages 6+ and retail for $29.99 for a double set and $14.99 to equip a single player. The game is available at and is coming soon to Toys "R" Us, Walmart, Costco and Target.

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