GOLIATH Presents New Toy... BUTT FACE!

Goliath, the toys and games brand known for bold, unforgettable play experiences, is bringing big laughs to toy aisles with Butt Face, starring Chester Cheeks, the outrageously funny character at the center of the brand.

Chester Cheeks is not your average toy. He is jiggly, hilarious, full of attitude, and ready to become the coolest butt ever. With every squeeze, Chester delivers laugh-out-loud reactions kids cannot stop playing with. The more you squeeze him, the more he farts. Stop squeezing, and he stops farting. It is simple, silly, and instantly addictive.

Prepare Your Children for the Fartist Club!

In a world where "poo" is trending in the toy industry, it was only a matter of time til someone explored the "other" elements that escape from the mysterious realm known as "the butt". Toys that make fart noises are not a new occurrence on the retail shelves, so I'd imagine the thought from creators is "when kids stop laughing at the sound, we'll stop making them!" Today, we visit with Eolo, a company that's completely new to me, and check out their line of gross-out, Garbage Pail Kids-esque toys that are apparently so good at what they do, they are called Fartists!