Toy Fair 2025: The Loyal Subjects Partners with Rovio on Angry Birds

The Loyal Subjects (TLS), a leading brand best known for creating lineups of high-quality toys, fashion dolls, plush, and collectibles based on iconic licenses at the cornerstone of pop culture and entertainment, has partnered with Rovio Entertainment as Master Toy for Angry Birds. In a deal facilitated by IMG Licensing, the strategic partnership will debut its first collection of toys, collectibles and plush in 2026.

Toy Fair 2025: Jazwares Grabs Master License for Tokidoki

Jazwares, one of the world’s leading toy companies, today announced a multi-year collaboration with tokidoki, the internationally adored brand known for its bold, Japanese-inspired designs and charming yet edgy characters. The lifestyle brand is granting Jazwares worldwide licensing rights to produce an imaginative lineup of figures, vehicles, plush, costumes, musical instruments, accessories, pet products, and more, capturing the magic of the tokidoki universe. The first products from the partnership are expected at retail fall 2025. 

Hasbro Nabs Ghostbusters Uber Licence!

Today, Sony Pictures Consumer Products announced that Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, has been named the master toy licensee for Ghostbusters worldwide. Under the terms of the agreement, Hasbro will create a wide variety of toys inspired by the franchise and its entertainment properties globally designed to appeal to both fans of the original franchise, and a new generation of Ghostbusters around the world. Hasbro’s Ghostbusters line will be available in 2020, aligning with the promotion of the highly anticipated new Ghostbusters movie that is slated for Summer 2020 in the U.S.