Celebrate 20 Years of Rilakkuma

Rilakkuma, the beloved San-X character known for bringing joy and relaxation into the lives of millions, is commemorating two decades of enchanting fans worldwide. The USA Tour, following its immensely successful debut in Newark, which had fans lining up HOURS before opening and camping out, has captivated audiences with its unique blend of entertainment, creativity, and nostalgia. Now, it's time to spread the magic...

The adorably zen bear who stole the world’s hearts after climbing to popularity as the face of must-have San-X kawaii merchandise is celebrating its 20th anniversary with a breezy roadshow tour this summer where fans can meet Rilakkuma, shop Rilakkuma, and step into the world like never before with a photo-worthy experience, celebrating the iconic Japanese character.

After launching in 2003, Rilakkuma quickly became one of Japan’s most popular characters, breaking the mold of the conventionally spry cute character and spawning multiple product lines, collaborations, and character cafes. To celebrate the past two decades, San-X is giving fans an immersive experience with their multi-city tour that will offer exclusive merchandise, special character appearances, and can’t miss photo ops! 

Come Celebrate June 23-25th, 2023 from 10am to 6pm at the Original Farmer's Market on Gilmore Lane in Los Angeles.

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