SDCC 2026: JADA TOYS Gears Up for Comic-Con

Jada Toys, a global leader in finely crafted die-cast collectibles and action figures, is heading to San Diego Comic-Con 2026 (SDCC) with an action-packed lineup of convention exclusives, major product reveals, and special guest appearances collectors won't want to miss. From July 22–26, fans can visit Jada at Booth #4049 for exclusive products, first looks at upcoming releases, and exciting announcements spanning some of entertainment's most iconic franchises.

The excitement kicks off during Preview Night on Wednesday, July 22, when Jada's SDCC-exclusive collectibles go on sale at Booth #4049. Fans who can't make it to the convention can shop the exclusives online through Jada Next Level beginning Thursday, July 23 at 10:00 a.m. PT.

Ultra Street Fighter II Akuma (Player 2 Deluxe) 1:12 Scale Action Figure – $45

Embrace the power of the Satsui no Hado with the Ultra Street Fighter II Akuma (Player 2 Deluxe) 1:12 Scale Action Figure from Jada Toys! This deluxe edition reimagines the legendary master of the fist in his striking Player 2 colorway, bringing even more power, intensity, and display options to one of Street Fighter’s most feared warriors.

First introduced as the secret boss in Super Street Fighter II Turbo, Akuma quickly became one of the franchise’s most iconic and dangerous fighters. Known for his relentless training, devastating techniques, and mastery of the dark arts, Akuma walks a path consumed by power and discipline. This 1:12 scale figure captures his fierce presence with game-accurate sculpting, detailed gi textures, and premium articulation that allows you to recreate his most devastating attacks and battle stances.

This deluxe set includes an alternate head sculpt, interchangeable hands and orange Hadoken effect with stand. Exclusive to this set is a purple Hadoken effect, fire effect pieces, and an additional blank gi for both Player 1 and Player 2 Akuma, allowing collectors to complete and customize their display. Packaged in Collector-Grade Packaging with a removable sleeve featuring iconic Akuma key-art, this deluxe release is a must-have centerpiece for Street Fighter fans and collectors alike.

Ultra Street Fighter II "You Lose" Accessory Set for 1:12 Scale Action Figures – $50

Experience one of the most iconic moments in fighting game history with the Ultra Street Fighter II "You Lose" Accessory Set from Jada Toys! Inspired by the unforgettable defeat screens that followed every hard-fought match, this premium accessory pack allows collectors to recreate the battered, bruised, and defeated expressions of the World Warriors from Ultra Street Fighter II.

 This comprehensive set includes defeated head sculpts for all 19 unique fighters in the Jada Toys Street Fighter lineup, bringing a whole new level of personality and storytelling to your collection. Whether you're displaying the aftermath of an intense battle, recreating classic arcade memories, or giving your figures even more display options, the "You Lose" Accessory Set delivers a unique tribute to one of the franchise's most memorable features. In addition to the defeated portraits, select characters include extra hands and accessories to further enhance your displays. Highlights include Vega's damaged mask and broken claw hand, along with additional hands for many fan-favorite fighters including Ryu, Ken, Chun-Li, Guile, Blanka, Balrog, Dee Jay, Dhalsim, Sagat, Evil Ryu, and Violent Ken.

Packaged in exclusive Collector-Grade Packaging featuring a premium removable sleeve, this limited-edition accessory set is available exclusively through Jada Next Level and San Diego Comic-Con. Whether you're a longtime Street Fighter fan or a dedicated action figure collector, this one-of-a-kind release is the ultimate companion piece for your Ultra Street Fighter II collection.

Invincible – Battle Damaged Invincible 1:12 Scale Action Figure – $40

Step into the epic world of Invincible with the Battle-Damaged Invincible 1:12 Scale Action Figure by Jada Toys! Inspired by the unforgettable Season 3 finale of the hit Amazon animated series, this convention-exclusive release captures Mark Grayson at his absolute breaking point following his brutal showdown with the unstoppable Conquest. Bloodied, battered, and pushed beyond his limits, Invincible stands as a testament to the resilience, determination, and fighting spirit that have defined his journey.

This all-new sculpt faithfully recreates the aftermath of one of the most intense battles in the Invincible universe, featuring battle damage and screen-accurate details that bring this iconic moment to life. With premium articulation, collectors can recreate the climactic moments from the Season 3 finale or create their own action-packed displays. The set includes four interchangeable head sculpts, interchangeable hands, arm and leg effect pieces, and an exclusive bloody Conquest head sculpt designed to be used with the upcoming Conquest figure from Wave 1. Every accessory has been carefully crafted to capture the intensity and emotion of this legendary confrontation.

Packaged in exclusive collector-grade packaging featuring artwork inspired by the Amazon series, the box includes a special opening flap that reveals the figure inside, making it a standout piece for display. Available exclusively through Jada Next Level and San Diego Comic-Con, this limited-edition release is an essential addition for Invincible fans and collectors looking to own one of the series' most defining moments.

The reveals continue on Wednesday, July 23, when Jada Toys hosts its exclusive SDCC panel at 3:00 p.m. in Room 9*, featuring a slate of announcements and updates across the company's portfolio. Attendees can expect new reveals of the Invincible action figure line, along with additional updates from other franchises including Street Fighter Alpha 3, Mega Man, Scooby-Doo, and more.

The excitement continues with actor, producer, and automotive enthusiast Sung Kang making a special stop at the Jada Toys booth, joining other surprise booth guests for a can't-miss appearance for attendees. Additional guest appearances, surprise reveals, and booth programming will roll out throughout San Diego Comic-Con, giving collectors new reasons to visit Booth #4049 each day of the show. Fans are encouraged to follow Jada's social media channels for exclusive announcements, appearance schedules, and live updates straight from the convention floor.

Jada Toys is also partnering with Entertainment Earth for SDCC 2026. As part of the collaboration, Entertainment Earth will provide gift cards for booth giveaways, along with dedicated social media activations.

Collectors and fans can visit Jada Toys at Booth #4049 throughout San Diego Comic-Con 2026. SDCC exclusives will be available beginning Preview Night on Wednesday, July 22, with online sales launching Thursday, July 23 at 10:00 a.m. PT via Jada Next Level.

For more information about Jada Toys and its full lineup of collectibles, visit jadanextlevel.com.

SDCC 2026 SCHEDULE AT A GLANCE

Wednesday, July 22 – Preview Night: SDCC exclusives available at Booth #4049

Thursday, July 23 – SDCC Day 1: SDCC exclusives available online via Jada Next Level (10:00 a.m. PT)

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