Power-Up with Kellogg’s Super Mario Cereal!

With Super Mario Cereal, Nintendo and Kellogg’s have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey box art, each Super Mario Cereal box functions as an amiibo accessory, making breakfast a more playful experience.

With Super Mario Cereal, Nintendo and Kellogg's have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty.

Nintendo Environments Coming to Universal

Imagine the fun of stepping into a larger-than-life Nintendo adventure. Gigantic Piranha Plants spring to life.  Question blocks, power-ups and more surround you. And Mario and all his friends are there to pull you into a brand-new world.

You will enter an entire realm filled with iconic Nintendo excitement, gameplay, heroes and villains.  And it is coming to three Universal theme parks around the globe.

Toy Fair 2015: K'Nex Nintendo Mario Worlds

Back to UK Toy Fair 2015 with our pals at K'Nex who have been bringing us properties that haven't gotten the love they should over the years....like MARIO! Nintendo has been constantly looking for ways to evolve gameplay for our favorite mustachio'd plumber with new settings and new, ridiculously adorable costumes that would make any mortal man crumble...BUT NOT MARIO! Who wears a Tanuki onesie as proudly as Mario? No one. NO. ONE. Here's what was on display from the Marioverse...

Toy Fair 2014: K'NEX Continues Nintendo Lines with More Mario Universes

Back into the K'NEX coverage with a continuation of their wildly popular and imaginative Nintendo lines, focusing specifically on the many adventures of Mario and friends. On display at UK Toy Fair and Nuremberg Toy Fair were items from Super Mario, Super Mario 3D Land, Super Mario Bros. 2, Super Mario Bros. U, Mariokart, Mariokart 7 and Mariokart Wii. No further info at this time beyond the new products you'll spot below and the release dates you'll find beside them, so dive right in and enjoy!

Tamashii Nations Reveal S.H.Figuarts: Super Mario & Chogokin Hello Kitty

At long last, Tamashii Nations is proud to introduce the world’s first fully posable, adult collectible of Super Mario!  Step into the world of Nintendo with the most recognizable video game mascot of all time.  This highly advanced S.H.Figuarts articulation allows for precise posing to bring all the intense video game action directly to your fingertips.  S.H.Figuarts Super Mario features “?" Block, coin, coin stand, and a super mushroom.  Separately sold diorama playsets allow you to expand the Mario world.  Don't flush your money down a warp pipe on inferior merchandise; this is the Mario to brawl with.

Toy Fair 2014: Doctor Who, Star Wars, Super Mario & B.A.S.T.A.R.D. at Together+

Sometimes you walk the isles at Toy Fair for 10 minutes and see a lot of excellent people pitching excellent new products, but as a full fledged geek, there isn't much to make your eyes light up. Then you hit that one stand filled with characters from all time periods of your life, presented in new and exciting ways that make you want to just empty your wallet over their heads. Sadly, Toy Fair is not a show for taking home new plastic buddies (for the most part), but we CAN take heaps of pictures so you can share our longing. It's a special torture..among friends.

At the booth named Together Plus, we found a treasure trove of items you'll want to claim as your own, starting with some peculiar little monsters that seemed more suited for the art toy isles in a line called B.A.S.T.A.R.D. (which stands for Bootleg Army Stuck Together and Randomly Designed). From our photos, it is hard to tell if all these pieces belong under that masthead, but we thought they kicked mighty ass, and so we show them to you.

Super Mario 3D Land Comes to Times Square

Times Square Toys R Us is my favorite toy store on the planet. Sure, they rarely have anything I need to buy as they are raped by scalpers daily and the prices are slightly higher than Toys R Us's usual high prices, but never the less, when I am in NY, I must pay tribute to the giant anamatronic TRex on the second floor. To not say hi would be rude. Many a company has taken advantage of the TRex's magnetic draw and held their launch events in the store that is undeniably the beating geek heart at the center of the city. This weekend was no different, as Nintendo transformed a section of New York City into something...wonderful...

Nintendo is celebrating the upcoming launch of Super Mario 3D Land™ for Nintendo 3DS by turning Military Island at Times Square into Mario’s 3D World! Fans stepped inside a real-life video game in the heart of New York City with a life-sized warp pipe, trampoline coin jump, and a flagpole finale. Consumers also got a rare opportunity to see how 3D enhances their gaming experience by playing Super Mario 3D Land™ ahead of the official release date.



Super Mario 3D Land™ for Nintendo 3DS lands November 13th, 2011!