Toys"R"Us to Open a Flagship Store at Mall of America In Time for the Holiday Season

WHP Global ("WHP" or the "Company"), parent company of Toys"R"Us®, announced today the location of its second U.S. flagship store at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year.

Toy Fair 2023: WHP Global Announces Toys"R"Us Retail Expansion

WHP Global ("WHP" or the "Company"), parent company of Toys"R"Us®, unveils bold new plans for the expansion of the iconic toy brand. The Company announced today a partnership with Go! Retail Group to roll out Toys"R"Us flagship stores nationwide in the U.S. beginning in 2024. In addition, WHP is set to bring Toys"R"Us to the travel industry with a new retail experience for airports and cruise ships.  The first Toys"R"Us airport store will open in November at Dallas Fort Worth International Airport through a partnership with Duty Free Americas.

Walmart Stepping Up to Fill the Toys R Us Void

When news of Toys R Us closing all stores in the US started circulating, among industry vets, the immediate discussion was who might fill those big, giraffe shaped shoes? The most obvious choices were Target and Walmart, who already boast massive retail space from coast to coast. It wouldn't be too difficult to expand toy sections in any number of locations. Still, my thoughts settled on Walmart who, in my neighborhood at least, seem the most willing to restructure and/or cut into space that seems to be all too often empty (of customers) alongside those well traveled toy aisles. Target took the first steps toward broadening their selection, welcoming collectors to come shop for NECA's mega popular action figures on their shelves. Now Walmart announces their plans for toy domination...

Party City to Launch "Toy City" Pop-Up Stores for the Holiday Season

Party City Holdco Inc., the leading vertically integrated party goods company in North America, announced today the Company's strategic decision to expand its temporary store offerings through the expected piloting of approximately 50 new ‘Toy City' pop-up stores.

Party City will launch the temporary Toy City sites alongside its Halloween City pop-up stores in a variety of locations across the country. These sites were selected based on optimal location and attractive leasing opportunities.

Toys R Us Teases a Marvel Legends Days of Future Past Boxed Set

As we crawl into 2018 with a Marvel Legends Hydra action figure 2 pack in Toys R U stores, heralding a promise from Hasbro that they've heard our cries for army builders and will deliver, there's one army that loads of collectors would like to take a stab at, with cost being a major factor. SENTINELS!! Die-hard collectors will note the Sentinel Build A Figure from Toy Biz is the benchmark for this X-Men robot nemesis. Hasbro have tackled Sentinels in the Marvel Universe series, utilizing a more classic style and, sadly, a Galactus body, complete with abs and a belly button. ROBOTS DON'T GOT NO MOMMAS!! Now, a friendly vid from Toys R Us teases another round of Sentinel madness on the toy shelves...

SDCC 2016 Exclusives: Toys R Us In Store Deals & Entertainment Earth Lineup

Building on our long-standing tradition of offering an unbeatable assortment of toys for kids and the mature collector community, Toys“R”Us has revealed its lineup of exclusive playthings that will be available at the highly-anticipated 2016 Comic Convention taking place next month in San Diego (products/descriptions below).

Conventioneers and online shoppers will find must-have merchandise based on several fan-favorite entertainment brands, including GHOSTBUSTERS, Star Wars, Teenage Mutant Ninja Turtles, TRANSFORMERS and more at the Entertainment Earth booth (#2343) and online at Toysrus.com/ComicConvention from Thursday, July 21 through Sunday, July 24. Convention-goers will also have the opportunity to receive special gifts with purchase exclusively with select products on the show floor.

Your Star Wars: Force Friday Checklist Has Arrived!

With just 2 days til the Star Wars: Force Friday madness consumes collectors of all shapes and sizes at retail stores world wide, we've joined forces with Boba Fett Fan Club, Jedi News, Jedi Temple Archives, Mint In Box, Star Wars Action News, Teekay-421 and Yakface.com to present a comprehensive checklist of everything you SHOULD be able to track down as you swarm across your toy hunting grounds!

Toys R Us Celebrates Star Wars: The Force Awakens on September 4th

Toys“R”Us® is going into hyperdrive and preparing an out-of-this-galaxy, global celebration for the upcoming debut of toys based on the next chapter of the Star Wars™ Saga at 12:01am on Force Friday, September 4. Counting down to the highly anticipated toy launch and this fall’s new theatrical release, Toys“R”Us stores worldwide and Toysrus.com have transformed into Destination: Star Wars, every fan’s retail source for The Force with hundreds of new products, including those only available at Toys“R”Us. On Force Friday, Toys“R”Us stores around the globe will open their doors for special midnight opening festivities, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive exclusive giveaways and immerse themselves in all things Star Wars. The company’s international flagship store, Toys“R”Us Times Square in New York City, will host a historic Star Wars toy exhibition leading up to the grandest midnight opening celebration of all, welcoming legions of eager fans with costumed characters, signing events, giveaways and more all day on Thursday, September 3.

SDCC 2015: Toys R Us Announces "Collector Vector" and Comic-Con Exclusives

Building on its tradition of offering an unbeatable assortment of toys for collectors of all ages, Toys“R”Us today revealed its lineup of exclusive figures and playthings that will be available at the highly anticipated Comic Convention in San Diego next month. Conventioneers and online shoppers will find must-have merchandise based on several fan-favorite entertainment brands, including BATMAN™, MY LITTLE PONY, POWER RANGERS™, Star Wars™, TRANSFORMERS and more at the Entertainment Earth booth (#2343) and online at Toysrus.com/ComicConvention from Thursday, July 9 through Sunday, July 12.*

In conjunction with Comic Convention, Toys“R”Us has introduced a new shop titled, “Collector Vector,” dedicated to collectible action figures, playsets and more for the mature collector community, available now in its stores nationwide and Toysrus.com. This specially designated destination features nearly 100 highly sought-after collectibles from industry leading manufacturers, including Bandai, Diamond Select™, Mezco Toyz, McFarlane Toys and NECA, among others, as well as items based on hit properties, such as BATMAN™, Godzilla, Sons of Anarchy, Predator, The Walking Dead and more. The company’s new digital “Collector Vector” hub, available online at Toysrus.com, features hundreds of additional product options, including items customers can’t find anywhere else.

Toys R Us Becomes Destination: Star Wars

Toys“R”Us® stores worldwide and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long celebration in honor of the epic Star Wars saga. The adventure begins in the U.S. on Sunday, May 3, with Star Wars Day events taking place at all Toys“R”Us locations across the country, during which young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways and more.* Shoppers can also browse hundreds of products based on the blockbuster franchise, including items they can’t find anywhere else, at Toys“R”Us stores and Toysrus.com/StarWars.

An Open Letter To Toys R Us About Loss Prevention

Originally Posted to LinkedIn

To the non-collector and random viewer with no time to waste, the above collection of figures in the new Toys R Us 3 figure pack seems like a safe bet, though an odd grouping if you know even the tiniest bit about the Marvel Cinematic Universe. While The X-Men's Cyclops, The Punisher and The Avenger's Black Widow are all "movie stars" in their own right (and therefore characters that make retailers happy), putting them together in a set is an odd move for a manufacturing giant like Hasbro. Hasbro would agree, as this isn't the lineup for this set at all. 

Toys "R" Us to Carry Exclusive Sin City Movie Action Figures

Sin City: A Dame to Kill For is headed to theaters, and the first assortment of Sin City Select action figures, based on the original 2005 feature film, is in stores now. Captured in the film's trademark black-and-white, main characters Marv, Hartigan and Nancy each feature multiple points of articulation, multiple accessories and a detailed diorama base. And now Diamond Select Toys is proud to announce a pair of exclusive figures only available at Toys "R" Us!

For those who prefer their neo-noir in living color, Marv (Mickey Rourke) and Hartigan (Bruce Willis) are now a pair of full-color action figures in Toys "R" Us stores. Packaged in more streamlined packaging, with smaller street bases, Marv and Hartigan each include their unique accessories and the same high level of articulation. Both the black-and-white Select figures and color Toys "R" Us figures were sculpted by Jean St. Jean. Hit the jump for more images...

Guardians of the Galaxy Minimates Land at Toys R Us

One of the most highly anticipated Marvel movies to date, Guardians of the Galaxy, is in movie theaters now, and response has been so great that a sequel is already  in the works for 2017! The newest series of Marvel Minimates based on the film is getting a great response as well, and it is currently available in Toys "R" Us stores, with an exclusive Minimate not available anywhere else!

Three two-packs are in Toys "R" Us stores now, as well as on Toysrus.com:- Star-Lord and Ronan- Drax and Groot (with Rocket micro-figure)- Yondu and Sakaaran Trooper (Toys "R" Us exclusive)

SDCC 2014 Exclusives: Toys R Us Brings Maleficent, Power Rangers, My Little Pony, Star Wars & More

Back into the San Diego Comic-Con 2014 Exclusives...which I expect we'll be updating nearly every day from here on out! Toys R Us, ever with their finger on the pulse of collectors, always bring an excellent selection of exclusives that make the Entertainment Earth booth (#2343) one of the most visited locations at the con. This year, those exclusives include must-have items you'll find yourself hoping are just advance release items, giving you a chance to snap them up at a later date at your local TRU store! Let's check out the goods...

The Toys R Us "Transformation" Strategy

And no..this has nothing to do with the new Transformers movie, which is totally what I thought when I first saw it...so you're in good company. For collectors, Toys R Us, the last survivor of the brick and mortar toy retailer wars, continues to be a constant source of frustration. Sold out items, frequent price bumps and few discounts make most trips disappointing, and certainly don't encourage one to revisit often. TRU is looking to change that...

Last Minute Stocking Stuffers: Monster 500 For Your Creepy Kids

Kids love monsters...we love monsters! It works out perfectly. As you scramble around for last minute gifts, we thought we'd show you a line of toys perfect for children of any size.

Mini daredevils will enjoy browsing – and collecting – all ten of the hilariously creepy Monster 500 characters of Invasion One and Invasion Two. From CrocPot™, the potty animal, to Captain Heinous™ (from Uranus), the unbelievably fast outlaw, these one-of-a-kind creatures boast incredible personalities and live to race for one of five fiendish teams in the ultimate speed competition – Monster 500. Each character is sold as a small, 3-inch diecast vehicle. Customers can also collect select large character feature vehicles standing 4 inches high and 5 inches long. Enjoy even more twisting, toxic monster action with two playsets! The company plans to expand the Monster 500 assortment with additional characters and new products, including the introduction of Invasion Three and Invasion Four, beginning in Spring 2014.

Meet The Ugglys

In a world where the forces of cute and intolerably adorable clash for supremacy of the toy isles on a daily bases, one product rises above the others and, through sheer force of originality and somewhat disgusting features, shall win the hearts of all children who can't really get down with pastel ponies. Introducing...The Ugglys from Moose Toys! The adorkable farting, belching, fly infested pug puppies who should really look into their diet. Making those noises from all your orifices...it can't be healthy.

Toys R Us Rolls Out Their Top Holiday Picks

Yes, we are still doing Halloween. I freaking promise. Toys R Us is doing Halloween as well...in a big big way, so sit tight and read through and we promise there is spooky in there. Ok? OK. Yesterday saw me train hopping into New York City (my home away from home) at the invitation of Toys R Us to check out the items they've selected as the shiniest for your holiday gift buying. A small, elite crew of beautiful ladies were on hand to walk us through these items, explaining features and giving the answer to the eternal question "What does this button do?" We'll give you a breakdown of what we saw along with blurbs from TRU's press release on the subject and then we'll go in depth with the items you will undoubtedly be most interested in at a later date...except for Xbox One. I'm 90% sure that was just an empty box sitting there and any time I got too close to it, I could hear ninja rustling around behind the drapes. I did pet the box, though. It was a nice box. A green box. Watch for my comments in blue amid the press blurbs.

SDCC 2013: Toys R Us Exclusives

Building on its tradition of offering an unbeatable assortment of toys for kids and collectors of all ages, Toys“R”Us® has revealed its lineup of nine exclusive items available in honor of its fifth appearance at the highly anticipated Comic-Con International in San Diego, which will take place from Thursday, July 18 through Sunday, July 21. Offered in partnership with Entertainment Earth® at Booth #2343, conventioneers will find Comic-Con merchandise based on fan favorite series, like Adventure Time™, WINX Club®, TRANSFORMERS, Batman and The Walking Dead.

Toys“R”Us will also provide Comic-Con goers the opportunity to be among the first to purchase exclusive merchandise not yet available in stores, such as the BATMAN Adam West Batmobile, MY LITTLE PONY NIGHTMARE MOON and RAINBOW DASH SHADOW BOLT, The Walking Dead Comic The Governors Daughter Penny, and TRANSFORMERS Masterpiece Acid Storm and Soundwave, among others. These first look items will become available in Toys“R”Us stores nationwide later this year.

Suffer the Poor, Defenseless Toys

I swear...if this continues I'm going to commission a mournful infomercial showing the toys left battered, broken and unloved after a rampant Toy Raping has occurred. We've touched on this subject in the past, but it seems the same three individuals are still at work in my area, so I thought I might shed a blinding light on them once more in the hopes Toys R Us, Walmart, Marshalls, Target and K Mart will actually keep an eye open and catch these fantastic asshats in the act. Here are the latest victims and our profiles on the attackers. Police sketches courtesy of Photoshop...



Code Name: Swapenshizer

Crime: Most likely buys a set of figures, takes out the figures and pieces of figures he wants and replaces those items with others.