Toy Fair 2025: Hot Wheels Reveals All-New Formula 1 Product Line

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with Formula 1®, Mattel, Inc. (NASDAQ: MAT) has today revealed additional products from the Hot Wheels Formula 1® collection due to hit shelves in 2025.

Toy Fair 2022: Playmobil's Mini Cooper

The new PLAYMOBIL Mini Cooper hits shelves this week! All car lovers can look forward to a true British icon: the Mini Cooper. Not only Mr. Bean, but also the Beatles, drove this legendary cult car. Like no other car, the Mini Cooper represents classic British style in a small, fun, and nimble package. No wonder that the design of the original Mini remained almost unchanged for nearly forty-one years. The Mini Cooper offers a lot of car in a little space - for designer Alec Issigonis, "creative use of space" and "focus on the essentials" were so important that there was no room for heating or radio, and sliding windows were used instead of retractable windows.

Toy Fair 2021: Disney and Pixar's Cars NASCAR Products Revealed

Disney and Pixar’s Cars Week is back, and you’re invited to join the action-packed week leading up to this year’s Daytona 500 on February 14th. Whether you’re a rookie or a pro, #CarsWeek is the perfect chance to put your pedal to the metal and test the speed limits! 

With all new products and activations inspired by your favorite real-life NASCAR drivers and iconic Disney and Pixar’s Cars characters, there is no telling how far you and your four-wheeled friends will go.

Toy Fair 2021: GreenLight Collectibles Inks MGM Studios License Agreement

GreenLight Collectibles and Metro-Goldwyn-Mayer Studios (MGM Studios) are excited to announce a new merchandise partnership with a multi-year license agreement that will bring to life a full range of MGM silver screen vehicles that have yet to be manufactured as die-cast model cars. This new agreement will allow for GreenLight to rollout a wide variety of memorable MGM film and television vehicles in all major die-cast scales over the next several years.

Hasbro & Wicked Cool Team For Micro Machines Return

It's time to take a trip down memory lane—in a tiny car! It was announced today that Hasbro, Inc. has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for one of the hottest toy lines of the 1980s and 1990s, Micro Machines.  Wicked Cool Toys' portfolio includes original IP as well as the master toy licenses for top brands including Pokémon and Cabbage Patch Kids®.   Micro Machines, a top-selling line featuring collectable component style "playsets" and miniature vehicles, originally became a hit in the mid-1980s.  The new line of Micro Machines is expected to hit store shelves in the fall of 2020.

Toy Fair 2018: Playmobil Tackles Dinosaurs, Secret Agents and.. umm.. Weddings

Back into the UK Toy Fair coverage with our awesome friends at Playmobil who have been shaking things up recently by adding licensed properties to their highly imaginative lineup of historical settings, fantasy realms and world wide adventures. Matthew Hawkins hit the showroom and, not knowing what might have been seen already and what is super brand new for die-hard collectors...he shot every thing from wall to wall..and some walls twice! Dive in for a sampling of the most fun bits we saw that day and then you can jump over to our Flickr gallery for the lot...

Playmates Teenage Mutant Ninja Turtles Fall Toy Lineup PART 2!

As a follow up to the epic Playmates Teenage Mutant Ninja Turtles Fall Toy Lineup article we posted mere days ago from info and images gathered at Sweet Suite 2015, we've got way better official pics to back it all up! We'll note that all this dinosaur business in the Half Shell Heroes collection mirror a TMNT special airing on TV late November, early December, in the current cartoon style (so, as yet, no plans for Half Shell Heroes cartoons for the wee ones). We've got basic action figures, Battle Shell figures, Dimension X role play gear, Turtle to Weapon transforming figures, more Half Shell Heroes, T Machines and more! Let's get to it...

Skylanders SuperChargers Launches September 20th

Skylanders® is bringing another trailblazing innovation to the #1 kids console franchise(1) with the launch of Skylanders® SuperChargers on September 20, 2015 in North America. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) and the leaders of the toys-to-life category it created, expands upon the franchise's signature gameplay to introduce vehicles-to-life -- an entirely new way for fans to experience the magic of Skylands.

At the helm of powerful, tricked-out land, sea and sky vehicles, Portal Masters can engage in a high-octane action-adventure videogame like never before. Kids can speed across Skylands' roads in vehicular combat, race down roaring rapids and engage in aerial dogfights as they barrel-roll through enemy swarms for the first time. Developed by Vicarious Visions, Skylanders SuperChargers offers a rich story-driven gameplay experience, filled with vehicle-based and on-foot adventures, combat, puzzles, mini games, activities and platforming, set within a variety of all-new compelling environments.

Last Minute Stocking Stuffers: Monster 500 For Your Creepy Kids

Kids love monsters...we love monsters! It works out perfectly. As you scramble around for last minute gifts, we thought we'd show you a line of toys perfect for children of any size.

Mini daredevils will enjoy browsing – and collecting – all ten of the hilariously creepy Monster 500 characters of Invasion One and Invasion Two. From CrocPot™, the potty animal, to Captain Heinous™ (from Uranus), the unbelievably fast outlaw, these one-of-a-kind creatures boast incredible personalities and live to race for one of five fiendish teams in the ultimate speed competition – Monster 500. Each character is sold as a small, 3-inch diecast vehicle. Customers can also collect select large character feature vehicles standing 4 inches high and 5 inches long. Enjoy even more twisting, toxic monster action with two playsets! The company plans to expand the Monster 500 assortment with additional characters and new products, including the introduction of Invasion Three and Invasion Four, beginning in Spring 2014.

Disney's Planes: Trailer 2

From above the world of “Cars” comes “Disney’s Planes,” an action-packed 3D animated comedy adventure featuring Dusty (voice of Dane Cook), a plane with dreams of competing as a high-flying air racer. But Dusty’s not exactly built for racing—and he happens to be afraid of heights. So he turns to a seasoned naval aviator who helps Dusty qualify to take on the defending champ of the race circuit. Dusty’s courage is put to the ultimate test as he aims to reach heights he never dreamed possible, giving a spellbound world the inspiration to soar. “Disney’s Planes” takes off in theaters on Aug. 9, 2013.

San Diego Comic-Con 2012 : Mattel Exclusives

3 Months?? A little less? Must be time for SDCC EXCLUSIVE ANNOUNCEMENTS!!! Hasbro drew first blood with reveals at Toy Fair 2012, and now Mattel jumps in with a giant chunk of their plastic awesome. Here's the skinny...

Drive Opening This Weekend

This one has been on my radar for a while, but whenever I discuss it with someone, their thoughts on what the film will be are jaded due to flashy commercials with a-typical dialogue and Statham-esque "Transporter" action. I'm told this film is so much more. Here's the story breakdown and some vids to give you a taste of what you're in for.

Ryan Gosling stars as a Los Angeles wheelman for hire, stunt driving for movie productions by day and steering getaway vehicles for armed heists by night. Though a loner by nature, Driver can't help falling in love with his beautiful neighbor Irene (Carey Mulligan), a vulnerable young mother dragged into a dangerous underworld by the return of her ex-convict husband Standard (Oscar Isaac).

After a heist intended to pay off Standard's protection money spins unpredictably out of control, Driver finds himself driving defense for the girl he loves, tailgated by a syndicate of deadly serious criminals (Albert Brooks and Ron Perlman). But when he realizes that the gangsters are after more than the bag of cash in his trunk-that they're coming straight for Irene and her son-Driver is forced to shift gears and go on offense.

Cast includes Academy Award® nominees Ryan Gosling (THE NOTEBOOK, HALF NELSON, BLUE VALENTINE) and Carey Mulligan (AN EDUCATION, WALL STREET 2: MONEY NEVER SLEEPS), three-time Emmy® Award winner Bryan Cranston ("Breaking Bad"), Golden Globe® winner Ron Perlman ("Sons of Anarchy"), Emmy® nominee Christina Hendricks ("Mad Men"), Oscar Isaac (BODY OF LIES, ROBIN HOOD) and Academy Award® nominee Albert Brooks (BROADCAST NEWS, "Weeds").

An now..eye candyyyyy



Interested, yea? This one gives you a sense of the tension they stir up in the film...



And this one is just some kick ass driving on display...



And lastly, here's Bryan Cranston with the hard sell...



Be there this friday!

D23 2011 : The Sievers Geek Out : Day 1 Report!

Those who attend San Diego Comic Con yearly noticed this year's con had a great big hole in it that could only be filled by the mammoth mouse shoes of the Disney juggernaut! Most notably was the absence of panels for upcoming Marvel films and their crown jewel, The Avengers!!!! This being the case, we made a mad scramble to find out where we could get a taste of that sweet, sweet venger' lovin'. The answer was D23. Initially, we'd guess D23 was the name of the crate "Top Men" were inspecting at the end of Indiana Jones..BUT NO! D23 is Disney's own fan wonderland, packed to the brim with presentations, panels, costumes, and miles of merch all stamped with the mouse's seal of approval. Steve and Chelsea Sievers (of www.level27media.com ) hit the con floor for Idle Hands and at the start, this was a marriage of convenience and one we were very thankful for. Little did we realize the Sievers are UBER DISNEY FANS!! Early on we expected some pretty pictures and funny stories of tattoo'd gentlemen bearing their flesh before their ejection from the show floor. Now we knew we would get MAGIC! Ah yes...the dorkiest of Disney magic only two full grown adults playing like 5 yr olds could conjure. Enjoy.

After day 1, we caught up with Steve via the interwebs and nabbed this report:

Steve: When you first walked in they had some VAN from the TV show LOST (I never got into that show so I don't know how important it was.) Walt Disney's personal limousine was also there and a giant Black Pearl pirate ship which was almost as big the van. The limousine was pretty pimp! Walt would be driven to all his premieres back in the day in this very car. They had this huge stage next to it which had artists from Disney Radio and actors & actresses from Disney Channel TV shows, of which I knew none of them. When I was walking by some guy who worked for Disney Radio asked me if I had an iphone and wanted the Radio Disney App on it I said "do I look like I listen to Radio Disney?"

Me: Were u wearing ur ultra stylish hat?

Steve: Yes I was!

Me: hehehe...Then yes...quite possibly.

Steve: Yea that is true. After that we waited in line to get into the Disney Dream Store. Waiting in line was a theme of the day, similar to SDCC. You to wait in line for panels, wait in line to get into sections of the convention, etc. The Dream Store had a lot of exclusives in there including the 101 Dalmatians Pin, Tron Monorail (only 3,000 made with either blue or yellow light cycle on it), and Vinylmation figure exclusives with a cool Mickey Mouse or Davey Crockett. It was packed and I had to wait in a longer line to check out and buy the merch (another SDCC mad dash for exclusives type moment.)

Me: Did they entertain you while u waited to buy stuff?

Steve: Yes, by coming over and showing you more exclusives pins you should buy! Right by the dream store was this amazing auction where you could bid on a pirate ship from the Peter Pan ride from Disneyland, a huge skull and crossbones standee from Pirates of the Caribbean and more. Next we went to the Disney VoluntEars (get it? EARS? Wokka.) area where we got to fill out postcards to send to the troops overseas and also stuff bags of goodies that will be sent to the troops which had a stuffed Mickey Mouse, DVDs, Camera, Disney Notebooks, Stickers, & Pencils. We then got in the long line to get into the D23 Arena for the "Walt Disney Parks & Resorts" Panel. For Disney Freaks like my wife and I who visit Disneyland 2-3 times a month (A MONTH?!! Holy frik.), it was amazing! It started out with the premiere of the park's new Mickey Mouse Costume worn by someone playing some mean drums (the new costume has an animatronic head with working mouth and eyes!!) SO COOL!!! The 2 hour panel was basically one long Disney commercial for all their parks including vacation spots like the new one opening in Hawaii next week and new cruise ships.

Me: Have they incorporated The Muppets and Marvel into the new plans?

Steve: No, not at all. Rumor is that they are in talks to open a Stark Expo in Tomorrowland at Disneyland & World. I personally think that is amazing, but I know a lot of people don't want to see Marvel Characters at Disney parks. Coolest part was the change of Fantasy Land at Disney World in FL where the new Snow White ride will be a roller coaster built to look like mine carts that sway back and forth as they roll along through the Dwarf's mines with the "Hi HO" song playing! The ride ends at Snow White's cabin. The panel also showed what the Shanghai's Disneyland is going to look like. They just started building it. Their castle will be the biggest one and the first that isn't based on something from a specific movie (as Disneyland's Castle is Sleeping Beauty's and Disney World's is Cinderella's.) After the panel ended, we hit the dealer's area filled with toys and mountains of Disney pins as well as a ton of art work. Even the US Postal Service had a booth. You could buy Disney Stamps and then get them signed by the artist who did the artwork for them...not sure how that works. Did people sign the backs of them? Each stamp got an autograph...some things are best not answered I suppose. After checking out the dealer section, we hit the Mattel booth which had a ton of Cars toys and new Toy Story figures which feature the gang going to outer space. My fav is the toy T-Rex in his space suit! They also had some cute small figures from Toy Story with scenes from the latest film. We got in line for their exclusives and picked up your exclusive Black & White Woody there. (Thanks Steve!!) Then we got in line for the Disney Store exclusives. You have to wait in line just to look at them. The Disney Store exclusives were over priced Christmas ornaments (Just Mickey & Minnie in snow gear and a Mickey from Fantasia) and this huge Crystal Tree with Mickey under it for $150. We ended the day scoring some more Tron Monorails for friends and happily found there was no line at all as the con was about to close. Then we went to Denny's to celebrate our awesome day with pancakes!

Me: YAY Pancakes!

Tune in tomorrow for more coverage and CLICK HERE for some excellent pics snapped by Steve and Chelsea of level27media.com!

SDCC: Drive 88 mph with Team Fox

Where are all the real DeLorean Time Machines that were used in the Back to the Future movies? Sadly, some of them no longer exist and others are in need of extensive work. Of the seven cars used over the three movies, only three original cars are thought to still exist. Presented by Profiles in History, the famed auction house that represented the Debbie Reynolds Collection this summer, one of those screen used DeLoreans will be at Comic-Con 2011 for public viewing in conjunction with Team Fox benefiting The Michael J. Fox Foundation for Parkinson's Research. The main goal is to give fans the opportunity to see and be photographed in the car. For a $20 donation to the Foundation you can be photographed in the DeLorean with all proceeds going to Team Fox.

Profiles in History is proud to present the original DeLorean Time Machine driven by Michael J. Fox in Back to the Future III. It will be presented at booth 1605, along with several original artifacts from all three Back to the Future movies with the hopes of creating a Back To The Future "museum" experience. Along with the Time Machine will be original costumes, the Tales From Space comic, Doc's burned toy Cadillac, Clock Tower cables, Gray's Almanac, the Doc Brown committed/commended newspapers, a full set of all five types of hoverbo, and other rarely seen pieces of cinematic history.

The Time Machine has been in private hands for the past 8 years, and was recently featured on the Hollywood Treasure television show hosted by Joe Maddalena. Joe and his staff will be at the booth in person to greet fans, and share these rare pieces of history. In conjunction with Team Fox, this is a rare opportunity to get your pictures taken with the original Time Machine.

The Time Machine will be available for viewing during advertised Comic-Con show hours, and will be in a future Profiles in History auction later this year, with a portion of the proceeds going to Team Fox benefiting The Michael J. Fox Foundation. Previously it could be seen at the San Diego Air & Space Museum.

Toy Fair 2011 : LEGO Press Release

LEGO Systems, Inc., makers of the world's leading construction toys, unveils its largest collection of build and play toys ever – including 170 new products for children of all ages – at the American International Toy Fair in New York City. Children's imaginations will be sparked by open-ended building sets, themes such as ninjas, aliens and a desert quest, the celebration of stories and characters from the big and small screen, and a growing collection of build-and-play board games. New products are displayed at Booth #1335 in Hall 3B of the Jacob Javits Convention Center, February 13-16.

"This year, we're continuing to over-deliver on what children always expect from a classic LEGO building experience through a new collection and new themes, but we're also finding ways to put a LEGO spin on new play experiences," said Soren Torp Laursen, president, LEGO Systems. "Last year, we successfully added board games to our business and brought new users into the brand, which we're continuing again with the new Ninjago franchise that blends three play patterns into one property to engage builders, action-oriented kids and gamers in a compelling story that can lead them from their favorite play pattern potentially into another."

Preschool Building (ages 1 1/2+)

The largest LEGO® DUPLO® line ever offers youngsters so many ways to play. Highlights include Play with Letters ($29.99), encouraging free-form building and learning. A new collection of "My First" DUPLO sets – My First LEGO DUPLO Set ($14.99), My First Supermarket ($19.99), My First Zoo ($24.99) and My First Fire Station ($29.99) – combine building and role play, while fostering creativity and imagination. New LEGO DUPLO brand collections inspired by Disney-Pixar's Cars 2 and Disney's Winnie the Pooh let children recreate favorite scenes and role play with beloved characters from the upcoming feature films ($14.99 - $49.99).

Classic LEGO Building (ages 4+)

Open-ended LEGO Bricks & More boxes, buckets and tubs offer a versatile collection of LEGO bricks and elements to set imaginations in motion, while providing building instructions and photo inspiration for a variety of different models to bring children's big ideas to life ($9.99 - $19.99). LEGO CREATOR™ kits ($5.99 - $39.99) offer children who like to build and re-build 3-in-1 building instructions for multiple models from the same kit in cool themes like vehicles, houses and animals, with a fourth building instruction available online. Minifigures added to the new Log Cabin ($29.99) and Lighthouse Island ($39.99) add role play fun. Skilled builders rise to the LEGO TECHNIC® challenge of building new kits that replicate real-life machinery ($10.99 – $59.99).

LEGO Themes (ages 5+)

Builders master the lost martial art of Spinjitzu to save the world from Garmadon's skeleton army in new LEGO NINJAGO, which combines classic LEGO construction with social and virtual gaming experiences under one story line to engage any child in the experience. Eight building sets ($4.99 - $69.99) and six collectible spinners ($9.99 each) are available now. Five more building sets ($19.99 - $119.99) and eight collectible spinner sets ($9.99 each) will launch later in the year. Virtual gaming that integrates to the play will be available through LEGO BATTLES: NINJAGO on Nintendo DS in April and through the first product-inspired zone in LEGO Universe, the company's massively multiplayer online game.

Builders outsmart mummies on a treasure hunt with six LEGO PHARAOH'S QUEST sets ($4.99 - $99.99), available now. Aliens invade Earth and builders save the planet using seven sets from the LEGO ALIEN CONQUEST collection ($4.99 - $89.99), available in August. Three LEGO ATLANTIS sets ($4.99 - $19.99), available now, and two more ($29.99, $69.99) in August continue the story of exploring inside of the lost, underwater city. Construction turns back time to the medieval village in four new LEGO KINGDOMS sets ($9.99 - $69.99).

Downtown action and adventure continues to build in LEGO CITY. A collection of Police themed sets ($9.99 - $99.99) keeps the city safe, while people work and relax dock- and beach-side with the Harbor collection ($4.99 - $89.99). CITY dwellers look to the stars as astronauts blast into the galaxy with the help of the Space collection ($9.99 - $69.99). Collectors will rejoice over 48 never-before-seen LEGO Minifigures, each sold separately in unmarked packaging ($2.99 each). LEGO RACERS zoom around faster than ever with new Tiny Turbos sets ($5.99).

Licensed Building Fun (Ages 6+)

Excitement builds as a collection of LEGO sets inspired by Disney-Pixar's Cars, the world-renowned film franchise set to speed to the top of the charts with the June premiere of Cars 2, race into builders hands in May ($9.99 - $69.99). In May, building sets inspired by classic Disney Pirates of the Caribbean (<~ click for pics!) films and the fourth installment in the film franchise, Pirates of the Caribbean: On Stranger Tides, sail onto shelves ($11.99 - $119.99). The story and characters also come to life in May with LEGO PIRATES OF THE CARIBBEAN: The Video Game.

LEGO STAR WARS™ continues to inspire creativity in children and collectors as new models from classic episodes and the animated series STAR WARS: THE CLONE WARS ($11.99 - $139.99). The blockbuster video game franchise expands with LEGO STAR WARS III: THE CLONE WARS in March.

Building adventure returns to Hogwarts™ with best-selling LEGO HARRY POTTER™ as favorite characters meet three more constructible locations, available in June ($11.99 - $49.99), to support the final film's premiere.

LEGO SpongeBob SquarePants™ is back with wacky new building adventures from two Bikini Bottom stories – HEROIC HEROES OF THE DEEP and GLOVE WORLD – available in August ($14.99 and $19.99).

Construction (Ages 5+)

Constructible action figure play reaches a fever pitch as the LEGO HERO FACTORY ramps up production to build robotic heroes to help diffuse and squash an onslaught of missions coming in from across the planet. 6 new villains create a need for the heroes to become bigger and stronger and to create vehicles to help the cause ($7.99 - $29.99).

LEGO Games (ages 6+)

LEGO Games, the world's first collection of board games to build, play and change, continue to build game nights to new heights. Two new games in March ($9.99 and $14.99) and four new games in August ($9.99 - $34.99) offer a LEGO twist on classic board game play patterns of strategy, luck, memory and logic.

Game enthusiasts will love HEROICA, a build-and-play adventure gaming platform featuring four new games launching in August ($14.99 - $29.99). Every game is a unique strategic mission to build and explore in fantasy settings, full of obstacles and treasures. Games can be played individually, or combined to create a new and different adventure game challenge.

Disney Teases Toy Fair 2011 Products

February and Toy Fair 2011 are still a ways off, but Disney wants to take center stage before any other company, so who are we to stop them? Here's what's on tap from the house of mouse...

CARS : Defying all expectations, Disney-Pixar's Cars has proved to be a runaway success since its theatrical release in 2006, quickly becoming a leading boys franchise for DCP with year-round opportunity for merchandise at retail. As the theatrical release of Disney-Pixar's Cars 2 zooms into view this summer, the Cars franchise continues to rev up the excitement of playtime for kids. A robust new line of more than 300 toys showcases the new stories and characters in the film and captures the fundamental vehicle play pattern alongside the themes of racing, humor and friendship that makes the Cars property a favorite among boys.

Star racecar Lightning McQueen and the incomparable tow truck Mater take their friendship to exciting new places in Cars 2 when they head overseas to compete in the first-ever World Grand Prix to determine the world's fastest car. But the road to the championship is filled with plenty of potholes, detours and hilarious surprises when Mater gets caught up in an intriguing adventure of his own: international espionage. Adding to the fast-paced fun is a colorful new all-car cast that includes secret agents, menacing villains and international racing competitors.

With more than 130 million die cast vehicles sold to date, fans will not be disappointed with a new collection of die cast Cars, playsets and a few surprises from Mattel anchoring the Cars 2 toy line. With system and DUPLO sets, Cars fans can build out their favorite characters and scenes from both films with a new line of construction playsets from LEGO. A new collection from Spin Master showcases leading RC and Air Hogs technology that will rev up vehicle play. Ridemakerz will introduce a system of customized Cars vehicles allowing kids and collectors alike to put their personal touch on their favorite characters. And for the first time a new Wood Collection will take kids back to classic play.

PIRATES OF THE CARIBBEAN : Jack Sparrow is back this spring in a new adventure that will rock the boat in the fourth installment of the film franchise, Pirates of the Caribbean: On Stranger Tides, which captures the fun, adventure and humor that ignited the hit franchise - this time in Disney Digital 3D™. Captain Jack Sparrow finds himself on an unexpected journey to the fabled Fountain of Youth when a woman from his past forces him aboard the Queen Anne's Revenge, the ship of the formidable pirate Blackbeard.

Bringing the action from the high seas to the home and proving that 'not everything is what it seems' is a captivating line of new toys including figures and playsets with a special reveal from JAKKS Pacific. Just in time for Halloween, CDI and Disguise will introduce a robust new line of role play to inspire pirates of all ages to explore, discover and hunt for hidden treasure. New construction sets and character mini figures from LEGO will bring both new and classic characters and scenes to life. Fans will have to snap up all the sets to complete their collection of favorite characters in LEGO form. Mattel will offer true-to-film dolls with exquisite detail.

DISNEY PRINCESS : The Disney Princess brand will continue to dominate the doll aisle and inspire the imaginations of young girls. In the fall, the Disney Princess cast will officially welcome its newest member, Rapunzel, into the royal court at a regal ceremony. During the holiday season, the newest heroine from Disney's Tangled proved to be a favorite among young girls who clamored for dolls and role play items to live out their favorite adventures from the action-packed film. Fans will be treated to a new Rapunzel light-up doll and small tower playset.

Across all categories, 2011 will be a year for "Disney Princess Fairytale Celebrations," giving girls endless ways to play with their favorite Disney Princess characters including inspired role play from CDI and transforming fashion dolls and the ultimate Disney Princess castle playset from Mattel. Girls can also experience new characters and accessories from the popular baby and toddler doll line from Tolly Tots and Princess & Me friend doll collection from JAKKS Pacific.

PRESCHOOL : This year, Mickey Mouse will keep on dancing as the holiday hit Dance Star Mickey continues to delight the preschool set. But get ready to rock in the fall when Rock Star Mickey from Fisher Price hits the stage with fresh music and new moves. Minnie Mouse will also make her mark with a new line of dolls, role play and dress up inspired by Minnie's Bowtique, a special Mickey Mouse Clubhouse episode on the new Disney Junior on Disney Channel programming block.

There's a rumbly in the tummy of Pooh fans in anticipation of the summer theatrical release of Winnie the Pooh, the new film starring everyone's favorite lovable bear and his friends from the Hundred Acre Wood. A new line of classic and interactive plush, figures and play sets from Fisher Price will be sweeter than a pot of honey for a new generation of young Pooh fans.

TOY STORY : Toy Story 3, the highest grossing animated film of all time, proved that you can't take the toys out of the Toy Story. The story continues in 2011 with a new assortment of figures and play sets from Mattel that will continue to spark imaginative play, bringing the characters to life in new adventures. Disney has also announced continuing short-form content featuring Woody, Buzz and the rest of the gang.

FAMILY GAMING : Family game night is one trend that never goes out of style. This fall, fans of all ages can test their Disney IQ with the new Trivial Pursuit: Disney For All Edition from Hasbro. The game features a colorful game board bursting with favorite Disney characters and new question styles that allow the whole family to join in the fun.

Sad sad sad there's no Marvel news included in this!

Toy Fair 2010: Hasbro: Transformers

On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy to satisfy and excite the brand’s ever-expanding fan base.

This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.

If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.

BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.
For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.

And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.

For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.

Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.

ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.

ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.




Want more big bot goodness? CLICK HERE to see all the new Transformers from Toy Fair 2010!!