Thursday, February 16, 2012

Toy Fair 2012 : Spin Master : La Dee Da Dolls

Companies are bringing some originality to the table this year with new doll lines stressing creativity and heart. One such company is Spin Master, whose La Dee Da line is sure to grab the attention of little n big kids alike. Here's the skinny...

Here’s the stitch-uation: La Dee Da is an outrageous fashion label created by a talented teen named Dee and her 3 BFFs. These girls find inspiration everywhere they look. Even ordinary things inspire HAUTE fashion and design ideas! Whether it’s shakeup makeup, fierce outfits, or crazy purple curls, Dee and her friends always go for the bold. La Dee Da invites real girls to create, imagine, and express themselves through a new kind of fashion play. It’s dee-licious!

DEE Signature Doll : Meet Dee, an extraordinarily talented teen fashion designer who creates the most amazing outfits with her super-creative BFFs. From scarlet streaks to wild eye makeup, anything goes! This doll allows girls to imagine themselves as stylists and designers, too. Dee‘s dress transforms from an a-line to a bubble skirt. Her oversized flower can be worn in multiple ways. Start styling – and creating extraordinary new looks with La Dee Da Designs!
Age: 6+ Includes: 1 Doll, 1 Fashion, Flower, Bag & Shoes. Suggested Retail Price: $19.99. Available August 2012

NOTE: The first doll has a New York theme with Statue of Liberty inspired makeup. It's called I Love NY, natch'!

SWEET PARTY COLLECTION : How do New York’s trendiest, up-and-coming fashion designers celebrate a sweet 16th birthday? By creating the most amazing candy-themed outfits to wear to the party! Dee and her BFF’s are inspired by delicious treats like peppermint, lollipops, and cotton candy. Next, they add outrageous hair, makeup and accessories. It’s the perfect recipe for a SWEET birthday bash! Age: 6+ Includes: 1 Doll, 1 Fashion, 1 Party gift & 1 Pair of shoes. The lineup includes...
Dee as Candy Dots O‘ Fun
Tylie as Peppermint Blast
Cyanne as Cotton Candy Crush
Sloane as Lollipop Swirl
Suggested Retail Price: $19.99. Available August 2012.

WORLD TRIP COLLECTION : What’s the best part about going to fashion school? The OUTRAGEOUSLY awesome class trip! This year, Dee and her friends are going to every fashion capital imaginable. And, they’ll be jetsetting in the most over-the-top country inspired outfits. From the jetway to the runway, more is more! Bon voyage, lucky girls! Age: 6+ Includes: 1 Doll, 1 Fashion, 1 Travel Bag & 1 Pair of Shoes. The lineup includes...
Dee as Bollywood Bright
Cyanne as Toyko Pop
Tylie as Viva La France
Sloane as Safari Dreams
Suggested Retail Price: $19.99. Available August 2012.

LA DEE DA’S FASHION DESIGN SKETCHBOOK : As fashion designers, Dee and her friends are always jotting down glam ideas. With this sketchbook and markers, girls can dream up their own fabulous looks. Stickers and stencils create outrageous designs! Age: 5+ Includes: 1 Sketchbook, 3 Markers, Tons of Stickers and Stencils. Suggested Retail Price: $12.99. Available August 2012.

LE BUN’S CLOSET : La Dee Da‘s favorite fit model is their dapper dog, Le Bun. He’s a fur-ociously stylish pup! The La Dee Da girls are always making crazy outfits for him out of scraps from other projects. Girls will want to collect all his outrageous outfits and accessories so they can create their own fido-fabulous looks! Age: 6+ Includes: 1 Dog, 1 Outfit & 1 Accessory. Suggested Retail Price: $5.99. Available August 2012.

LA DEE DA - STUDIO FASHIONS : La Dee Da invite girls to play with fashion and dream about design. What better way to explore than with mix ‘n match outfits and accessories? Collect them all to build a whole closet full of possibilities, from sassy daytime looks to can’t-miss party gear. So chic! Age: 6+ Includes: 1 Transforming Fashion, 5 accessories & 1 Pair of Shoes. Suggested Retail Price: $9.99. Available August 2012.

Targeted to girls aged six to ten, La Dee Da™, delivers a unique new combination of fearless fashions, fabulous accessories and activity booklets complete with the girls’ back story and “do it yourself” activities.

“We are thrilled to launch our exciting new fashion doll line, La Dee Da. La Dee Da is about a teenage fashion designer Dee and her super talented BFF's. You will be blown away by their incredible imaginations and over-the-top looks”, says Nicole Perez, VP of Marketing, Spin Master. “La Dee Da encourages all girls to design their world and turn ordinary to extraordinary."

In addition to the retail launch of La Dee Da, the brand will extend into the digital space with interactive content on and innovative apps for the iOS platform. Girls can
participate in the adventures of Dee and her friends with e-Stories for the iPad. The website invites them to follow the stories and design ideas of the La Dee Da girls, create designs of their own, play games, and more. Games will also be available on iPhone and iPod Touch so you can play them wherever you go!

Line extensions and accessories include DEE Signature Doll, Sweet Party Collection and World Trip Collection and Fashion Design Sketchbook, Le Bun’s Closet and Studio Fashions will all be available in August at leading retailers and specialty stores throughout the U.S. and Canada, and online at Dolls retail at $19.99 MSRP ($24.99 MSRP in Canada); accessory items range from $5.49 to $12.99 MSRP.

CLICK HERE for a giant pile of pictures of Spin Master's La Dee Da Dolls!

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  1. Thanks for sharing this disappointing information. I miss the Liv dolls. I really miss them.

  2. They look horribly cheap for that price. I wouldnt pay over 12.99 for any of them and that may be stretching it. They look like those cheap dollar store dolls. I would only pay the $12.99 for them if their outfits fit my Monster High dolls.

  3. These dolls are adorable. I have to agree that the price is expensive for the doll. Let's not forget that these dolls were made for six year old not adult collectors. They have a great look and I am sure they will be a hit this christmas.

  4. The Tokyo Pop doll looks exactly like this doll, coincidence??

  5. Cute faces and super cute oufits make this a home run! My favorites are the candy inspired line.