Toy Fair 2025: Tamagotchi Enters its Biggest Year Yet

Tamagotchi, the virtual pet pioneer, is making a huge splash on day one of the 2025 New York Toy Fair (NYTF), unveiling a series of announcements that are setting the stage for a year like no other. From the launch of its first-ever national tour, to the debut of new collectible figures inspired by the iconic "poop" elements of the gameplay, and an event at the second largest mall in the United States, fans can now experience the fun of Tamagotchi in more ways than ever.

Don’t miss the Tamagotchi Spring Celebration at American Dream Mall on March 29 and 30 (CNW Group/Bandai Namco Toys & Collectibles America Inc.)

Toy Fair 2025: Hasbro's NANO-MALS Interactive Pets

Unlock a world of fashionable, pocket-sized pets with Nanomals! Nano-mals are electronic, interactive pets and adorable mini companions that need your love each day! Each Nano-mals pet has an electronic heart meter – fidget to find out what they need. The more you play, the more interactions you unlock.

When their heart meter drops, they’ll make sounds to let you know they need care. If their heart meter is blue, they want to be pet, so press their ears. If their heart is yellow, they’re hungry – press their mouth to pretend feed them. Is their heart pink? Click their arms up and down to make them dance. What about purple? They want to move! Flip, catch, or shake to fill their heart. Your Nano-mal will celebrate their full heart with a song and colorful lights show. Nano-mals interact with each other when you place two or more close together. Collect and connect to discover new interactions! Give them some extra flair with a textured snap-on outfit that is cross compatible as you collect more. Plus, they come with an attached clip, so they make a great kids keychain for on-the-go play. Nano-mals are the perfect gift for kids who love animal toys and digital pets.