McFarlane Toys and SEGA® Ink New Licensing Agreement for Persona 3 Reload

McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with SEGA for SEGA’s brand, ATLUS. This collaboration signals an exciting new chapter as McFarlane Toys broadens their collectibles line-up with Persona 3 Reload™. Released in February of 2024, Persona 3 Reload became the fastest selling game in ATLUS history, with over 1 million units sold worldwide in one week.

Crafted with meticulous attention to detail, the upcoming 7” scale action figures are designed to captivate fans and collectors alike. Boasting ultra-articulation, these figures capture the essence of the Persona 3 Reload video game characters, allowing fans to immerse themselves in dynamic play experiences.

The Persona 3 Reload action figures are slated for release in 2025 and will be available for purchase both online and at select retailers. Stay tuned for more updates and pre-order information as the launch date approaches.

“We’ve been lucky enough over the past 30 years of McFarlane Toys to be able to partner with some awesome companies and this is no different. We are excited to add SEGA and ATLUS to our ever-growing roster of gaming licenses. These figures are going to be super cool, and we can’t wait for fans to see them!” – Todd McFarlane, Founder and CEO McFarlane Toys.

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