Pre-Orders Launch for McFarlane's Poppy Playtime Lineup

Pics by Mike Stencel

In 2021, a viral horror game emerged. The game redefined fear for a new generation of players. In 2026, those iconic characters take physical form for your collection. McFarlane Toys brings the Playtime Co. Factory to life with an incredible line of POPPY PLAYTIME figures and collectibles. 

Game Synopsis: You must stay alive in this horror/puzzle adventure. Try to survive the vengeful toys waiting for you in the abandoned toy factory. Use your GrabPack to hack electrical circuits or nab anything from afar. Explore the mysterious facility… and don’t get caught.

Toy Fair 2026: McFarlane Toys Announces Helldivers 2 and God of War Collectibles

McFarlane Toys, a leader in the collectibles category, proudly announces a new collection of action figures officially licensed by Sony Interactive Entertainment, featuring characters from some of the most popular PlayStation video game franchises: Helldivers 2 and God of War. 

NYCC 2025: McFarlane Toys Channels 90s Power and Modern Craft

 By Mike Stencel 

Todd McFarlane never misses an opportunity to remind fans why he’s one of the biggest names in toys and comics. At this year’s McFarlane Toys Panel, the legendary creator delivered a perfect blend of 1990s nostalgia and forward-thinking design; a celebration of art, action, and attitude.

Toy Fair 2025: McFarlane Toys Presents Mortal Kombat Klassic

McFarlane Toys, an industry leader in the collectibles category, proudly announces an exciting new collaboration with Warner Bros. Discovery Global Consumer Products to bring the iconic Mortal Kombat Klassic brand to McFarlane Toys’ growing video game collectible category.

The upcoming series will feature highly detailed 7-inch action figures, each crafted with meticulous attention to detail, designed to capture the Klassic designs of the original Mortal Kombat characters. These figures are fully articulated and will include additional accessories, sold in both solo and multipacks.

McFarlane Unleashes a Flavor Flav Action Figure

YEEEEEAAAAAaaaaaa Boyyyyyy!! When McFarlane Toys announced the return of MOVIE MANIACS, our expectations were of horror's most sinister icons blissfully recreated in 4 dimensions of plastic and paint. What we got...wasn't that. After the Jumanji Movie cast, Buggs Bunny, the 40 Year Old Virgin, The Dude from the Big Lebowski, Lloyd from Dumb and Dumber and the pedo from Dazed and Confused, characters like Freddy and Jason seemed a universe away. Now, McFarlane explores a different kind of maniac. ...The kind who demolish hotel rooms and light stages on fire across the planet. And they make music too!

McFarlane Toys and SEGA® Ink New Licensing Agreement for Persona 3 Reload

McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with SEGA for SEGA’s brand, ATLUS. This collaboration signals an exciting new chapter as McFarlane Toys broadens their collectibles line-up with Persona 3 Reload™. Released in February of 2024, Persona 3 Reload became the fastest selling game in ATLUS history, with over 1 million units sold worldwide in one week.

Marvel and McFarlane Toys Collaborate on All-New Marvel Collection

McFarlane Toys, a trailblazer in the world of action figures and collectibles, proudly announces a landmark collaboration with Marvel. Through this collaboration, Todd McFarlane’s iconic Marvel artwork will be brought to life in a collection of posed figures, available in both 1:10 and 1:6 scales. It’s a pivotal moment, marking the first time Todd McFarlane, CEO/Founder of McFarlane Toys, will turn some of his own Marvel drawings into stunning 3D detail, offering fans an unparalleled opportunity to own a piece of comic book history.

The 1:10th scale posed figures will celebrate the enduring legacy of Marvel Comics and the legendary artists behind its characters. The inaugural wave features figures inspired by the artistry of Todd McFarlane, Jim Lee, Steve Ditko, John Romita Jr., and Rob Liefeld and showcases iconic characters such as Spider-Man, Wolverine, Iron Man, and Deadpool. Each figure is based upon some of Marvel Comics’ most memorable covers and will be set within an environmental base and includes a diorama backdrop to complete the final presentation.

MCFARLANE TOYS Celebrates 30th Anniversary with Limited & Gold Label Figures

This year, McFarlane Toys—a trailblazer in the realm of action figures and collectibles—proudly celebrates its 30th anniversary and three decades of innovation, design excellence, and setting new standards for the toy industry. To commemorate this extraordinary milestone, McFarlane Toys will release several limited edition and exclusive Gold Label figures.

McFarlane Screams JUMANJI!!

When I saw the logo with McFarlane's name underneath.. I got very excited. Visions of a scraggly, jungle-bitten Robin Williams instantly flooded my head along with other possibilities. The little boy with the monkey tail... the hunter with a giant crocodile... David Alan Grier battling sentient monster vines... Kirsten Dunst fleeing giant spiders... THIS LINE COULD BE AMAZING. Then I saw the pictures. 

McFarlane's Movie Maniacs Adds More Non-Maniacs

Yes, folks, the tears are real. Some years back, McFarlane Toys announced a relaunch of their legendary Movie Maniacs action figure line. The fact that the announcement came with no hint of a release schedule or a nudge toward character selection didn't bother die-hard fans much, as the sight of that logo on the walls of their Toy Fair booth alone was enough to generate excitement. Flash forward to 2023 and McFarlane proudly announces their first wave of modern Movie Maniacs, kicking things off with.... Bugs Bunny, Harry Potter, The Wicked Witch of the West, and the genuinely terrifying ....Ted Lasso. McFarlane clarified that rather than returning to the depths to explore horror's most fiendish fiends, their new Movie Maniacs would celebrate 100 years of Warner Brother's movie icons. So...why the moniker "Maniacs"? I'm gonna guess the answer is "Why not?"

New DC Direct Collectibles by McFarlane Toys

McFarlane Toys’ huge success story with their DC Multiverse action figures is getting bigger and better as they announce they are further expanding their relationship with DC and Warner Bros. Consumer Products (WBCP). McFarlane Toys have entered into a global licensing agreement with WBCP to unleash a new line of McFarlane Toys designed statues, busts, and figures based on DC's expansive roster of iconic characters. Fans and collectors can look forward to an array of McFarlane Toys created DC Direct collectibles under legendary artist Todd McFarlane's creative direction coming in 2022.

SDCC 2021: McFarlane Dives Into the Disney Mirrorverse

McFarlane Toys announced today that the action-ready worlds of the highly anticipated Disney Mirrorverse mobile game will come to life with a collection of 5-inch and 7-inch action figures.

McFarlane Toys, known for its artistic and creatively designed toys, will create highly detailed action figures of Disney Mirrorverse Guardians – heroes and villains based on iconic Disney and Pixar characters.

McFarlane Toys on Warhammer 40K

The Necrons are shaping up to be critical players in the unfolding story of Warhammer 40,000.  McFarlane Toys will be bringing fans an incredibly detailed 7-inch scale Necron Warrior with Ultra articulation – up to 22 moving parts for a full range of posing and completed with character-specific accessories; a Gauss Flayer and Canoptek Scarab along with a Warhammer 40,000 branded base.

Toy Fair 2020: McFarlane Reveals Video Game Action Figure Lineup

Hot off the heels of McFarlane Toys' Mortal Kombat SPAWN action figure reveal, we thought we'd take a look at some of the other video game properties McFarlane will be dishing out the good plastic for in 2020. We've announced most of these releases as part of the UK leg of our Toy Fair tour, but now you get to see each figure in AMAZING TECHNICOLOR!!! Sure, why not.

McFarlane expands their DOOM action figure line, adds a new dragon buddy from Elder Scrolls for the Game of Thrones dragons to play with, and fortifies their ranks with a new Call of Duty figure, sure to get toy photographers dreaming of the possibilities as they add this merc to their ranks. Listen, in a toy world where no one makes THUGS for the super heroes to pound on, we get excited over stuff like this!! Let's dive in!

Toy Fair 2020: McFarlane Unveils Mortal Kombat Spawn Action Figure

AND HE'S ARTICULATED!!!

Just when fans thought that Mortal Kombat couldn't get any better... SPAWN enters onto the scene of Mortal Kombat 11! McFarlane Toys has teamed up with Warner Bros. Interactive Entertainment and NetherRealm Studios to bring SPAWN to the world-renowned Mortal Kombat franchise. For the first time, McFarlane Toys is REVEALING a SPAWN Mortal Kombat Action Figure!

Toy Fair 2020: McFarlane's Doom, My Hero Academia, Mortal Kombat & More! *UPDATED 1/29*

In what some would call the most exciting year for McFarlane Toys in some time, Bandai UK took the reigns on distribution across the pond. In 2019, McFarlane cranked out new lines for Harry Potter, Mortal Kombat, Doom, Game of Thrones and My Hero Academia, and rolled right into 2020 with a stellar lineup for their new DC Comics license. In short, MCFARLANE HAS COME TO PLAY!! With upcoming further releases in the Anime, Harry Potter and Fortnite lines, the return of Movie Maniac and more, US Toy Fair is sure to be an awesome showing. Soooo...what did we spot at UK Toy Fair?

Sadly, Bandai UK were less than inviting on the Toy Fair floor, but we were able to spot some new releases and will do our best to lay them out.

NYCC 2019: Todd McFarlane to Appear as Special Guest

New York Comic Con will be the first stop for Todd McFarlane as he celebrates SPAWN becoming the Longest-Running Creator Owned Superhero Comic! The Guinness World Record holder himself will be attending as a special guest from Thursday, October 3rd through Sunday, October 6th.

To commemorate this moment in history, the SPAWN Merchandise program will be coming to New York Comic Con with all new exclusives! The merchandise program, which was relaunched earlier this year (for the first time in over a decade) spans from pins, t-shirts, lanyards, and much more!

In addition to the SPAWN merchandise, there will be New York Comic Con Exclusive art prints and comic books. Fans will be excited to hear there are three different Todd McFarlane autographed art print options! The SPAWN 300 Parody, SPAWN 301 Parody, and SPAWN 301A art prints are based on comic book covers and are available for only $20. There are two styles of limited edition SPAWN 300 comic books: 500 Gold Foil Editions (available for $50) and 1,500 Silver Editions (available for $25). With a purchase of the Gold Foil Edition of SPAWN 300, buyers will receive one of the SPAWN BumBumz! Come and purchase your #spawnswag at Image Comic's Booth #1444!

Toy Fair 2019: The Magical, Mystical, Wizarding World of McFarlane

Written by Mike Stencel

It has been an incredible few weeks for McFarlane as the company proudly unveiled its first line of Harry Potter action figures and revealed their plans for 2019 and beyond at the New York Toy Fair. Upon acquiring the rights to one of the most successful and sought after licenses in the toy business, McFarlane has complete access to the entire vault of Harry Potter and the Wizarding World characters and creatures, which also include the Fantastic Beasts movie franchise.

Toy Fair 2019: McFarlane Does the Magic Dance with David Bowie!

 
SECOND TIMES A CHARM!!! McFarlane blessed us all with an action figure of Jareth the Goblin King (aka David Bowie with awesome hair) from the movie Labyrinth as one of their very first figures as they celebrated their return to the 7 inch action figure arts. Now we get to do the magic dance once more as McFarlane announces a FULLY POSABLE Jareth in an outfit made for boogieing with wee beasties.

Toy Fair 2019: McFarlane Enters the DC Universe

BEST NEWS OF TOY FAIR 2019 SO FAR!!! While Mattel cranked out a very wide range of DC comic book characters in their time with the license, we can all admit they weren't much fun. Use of the same molds over and over paired with minimal paint applications and dull sculpting just gives a collector fatigue after a time. Now...when someone like McFarlane comes into play...
We know what they are capable with sculpting true works of art. We know they are willing to use as much paint as is possible. Having upped their game in the articulation department, we have high hopes for posability. I'll also point out they are not shying away from making vehicles and accessory packs for their figures so I AM SO DAMN READY!!