Tuesday, January 28, 2014

Toy Fair 2014: A Hefty Sampling of Hasbro's Lineup

2014 is set to be a show stopping year for Hasbro with the introduction of a number of game-changing products as well as updates to brand favorites, classic toys and gaming- in addition to innovative toy ranges that support the major film releases for Transformers and the Marvel franchises.

It's an action-packed year with Transformers celebrating its 30th anniversary in style with the start of the second movie trilogy installment, Transformers: Age of Extinction, launching in summer. To accompany this highly anticipated movie, Hasbro has developed one of the most innovative toy ranges ever. Prepare to be amazed! This is not the only huge movie release in 2014 though...To accompany the release of Amazing Spider-Man 2 in April, there is a brand new Spidey range to support the movie sequel.

The nations favorite superheroes also feature in a host of new toys and games. Optimus Prime and Megatron slug it out in the Transformers Battle Masters 2 pack, and Marvel heroes become interchangeable in the Marvel Superhero Mashers Electronic Action Figures.

Following the sell-out success of its 2013 blasters, Nerf will be introducing the long-awaited N-Strike Elite Demolisher 2-in-1 blaster and the N-strike Mega Thunderbow this summer.

Monopoly is back again and you can now personalize your own game in minutes with My Monopoly, whilst younger players can take a chance with the new Monopoly Junior edition. With fresh game play and fun new rules, the Trivial Pursuit Party game is set to be a winner for all the family. Bop-It is also mixing it up, with an all new Bop-It beats game that allows you to be the DJ, mixing tracks on the double-sided turntable.

Hasbro is also introducing an old favorite with Simon Swipe, which is a modern take on the classic recall challenger Simon game. Pre-schoolers can also get in on the gaming shelves for the first time with Play-Doh Launch-O-Rama.

It's all about secrets, style ad skill in 2014- The Nerf Rebelle Agent bow allows kids to fire top-secret messages enclosed in foam darts. Children will also get to meet their new best friend with FurReal Friends adorable puppy, Get Up and Gogo, My Walking Pup. My Little Pony introduces the latest flying Pegasus in Equestria with the Flip and Whirl Rainbow Dash pony and children can also discover the newest Royal Empire with the Friendship Rainbow Kingdom playset. My Little Pony Equestria Girls show that music really does rock with the introduction of the Dolls That Rock collection in spring. Finallt, Hasbro is launching a new brand into the arts and crafts category with the Doh-Vinci Style and Store Vanity set; perfect for those who want to unleash their creativity.

For pre-schoolers- Sesame Street favorite Elmo is back and this time he is playing Peek-a-boo! And for those wanabee bakers, the Play-Doh Cake Mountain Playset will aid their imagination and creativity through a baking play pattern. The Playskool Heroes range brings the nations favorite superheroes into the world of the pre-schooler, introducing Optimus prime as you have never seen him before with Optimus Primal- a large-scale figure that converts from a robot to a T-Rex in one simple move. Pre-schoolers favorite, Spider-Man is back in a KaPow Action Plush figure with oversized plush hands that gently move back and forward and more than 10 classic Spidey phrases and KaPow sound effects.

I'm not typing up the whooooole damn thing, so here are the highlights! Keep in mind the release dates and availability are UK.

BOP IT! Beats Game: Ages 8 and up, 1 or more players, Available July 2014
The all-new way to BOP-IT! Now you're the DJ mixing tracks on the double-sided turntable. Test your rhythm and beat-matching skills as you follow the voice commands in this fun, social game Scratch It, Reverse It, Flip It and Bop It! Game includes "Pound the Alarm" by Nicki Minaj and "Levels" by Avicii, as well as two additional tracks!

Transformers Battle Master 2 Pack: Ages 5 and up, Available July 2014
Who will win- Optimus Prime or Megatron? Get the all-new Transformers Battle Master 2 pack to battle it out and see who will be the ultimate bot-smashing champ! Comes with a special digital code that unlocks more features in the Transformers Battle Masters app (available April 2014).

Simon Swipe Game: Ages 8 and up, 1 or more players, Available August 2014
This bold new game is a modern take on the classic recall challenger Simon game. With hypnotic colors, flashing lights, cool sounds, and gameplay based on a smooth swipe action, the Simon Swipe game starts easy and then speeds up with patterns you'll have to move quickly to repeat. Tap or swipe, but don't get it wrong!

Play-Doh Launch-O-Rama Game: Ages 3 and up, 2-3 players, Available July 2014
The Play-Doh Brand is launching into the gaming aisle! Orange Guy is spinning out of control! Load, mould, and launch your Play-Doh ball into his can while he spins around and tries to keep your Play-Doh ball away!

Nerf Rebelle Agent Bow: Ages 8 and up, Available Autumn 2014
The Nerf Rebelle Agent Bow is perfect for high-profile missions that require accuracy and skill. Release the string and watch as the first ever Nerf Rebelle foam-dart arrows soar up to 85 feet across the sky making a whistling sound! For added precision, the Agent Bow features an electronic glowing red dot that provides better aiming accuracy with every shot.

My Little Pony Flip and Whirl Rainbow Dash Pony: Ages 3 and up, Available Spring 2014
Teh Fastest flying Pegasus in Equestria loves to show off her adventurous side! This Rainbow Dash figure speaks fun phrases and when put into a seated position springs up into a backflip! Fans can customise their Rainbow Dash figure using the included rainbow stickers, which easily rub onto the figure.

My Little Pony Friendship Rainbow Kingdom Playset: Ages 3 and up, Available Autumn 2014
My Little Pony fans can discover the newest royal empire inside the Friendship Rainbow Kingdom Castle Playset, a grand three level palace fit for a pony princess! Use the friendship keys to unlock a number of magical accessories within the kingdom, including a wardrobe, vanity, book, and treasure chest. Pony friends can travel the kingdom in style on the rolling cloud car, taking a ride down a fun swirly slide.

My Little Pony Equestria Girls Dolls That Rock: Ages 5 and up, Spring 2014
Fans of the My Little Pony Equestria Girls characters will love to sing alongside their favorite characters with the My Little Pony Equestria Girls Dolls That Rock collection. Kids can make the Pinkie Pie, Twilight Sparkle, or Adagio Dazzle dolls high five and each doll will "come to life", singing the My Little Pony Equestria Girls song. Fans can also high-five their dolls and sing along.

Nerf N-Strike Elite Demolisher 2-in-1 Blaster: Ages 8 and up, Available Autumn 2014
Take Nerf shots to the next level with the 2-in-1 blaster that dominates missions! The Demolisher 2-in-1 blaster is impressive in size and power firing up to 85 feet, featuring semi-motorized blasting, a 10 dart banana clip, and all new missiles. Blaster includes 2 missiles and 10 N-Strike Elite darts.

Nerf N-Strike Mega ThunderBow: Ages 8 and up, Available Autumn 2014
Awesome Nerf Mega performance transitions from blaster to bow with the addition of the N-Strike Mega Thunderbow toy. The bow's dynamic arms and traditional pull back system can fire 5 Nerf whistler darts in a row up to an amazing 85 feet. Includes Mega Whistler darts and holds up to 5 Nerf Mega darts at a time.

Play-Doh Cake Mountain Playset: Ages 3 and up, Available Autumn 2014
With the new Cake Mountain playset there are tons of ways to make amazing creations. The fun starts at the top when you load one of the three different cake molds with Play-Doh compound, then "press and pop" to make your cake! Use the half molds on the playset to add fun details and Play-Doh treats, then pile on the Play-Doh Plus frosting! Seperate the bottom layer to uncover more half-molds and fun ways to play! You can even decorate the outside of the cake, adding colorful plastic candles or turn them into Play-Doh lollipops!

My Peek-A-Boo Elmo!: Ages 18 months to 4 years, Available Autumn 2014
Toddlers will love to play Peek-A-Boo with Elmo! Just press Elmo's tummy and his arms will move to cover his eyes. Then, release to reveal his eyes! Elmo says 15 fun phrases to keep kids engaged. Once playtime is up, little ones can snuggle with their 12-inch plush pal.

Optimus Primal: Ages 3-7, Available Autumn 2014
Introducing Optimus Prime as you have never seen him before! This large-scale Optimus Primal figure converts from robot to T-Rex! The Optimus Primal figure comes to life with lights and over 20 sounds and phrases and offers distinct play with 2 modes- Bot and Dino. Easily convery from robot to T-Rex with a simple twist, but Optimus Primal has one touch conversion from Dino to Bot mode. Other features include real Dino chomping action, a rescue platform in Dino mode that works with the 2 inch figure world and a working rescue drill.

Spidey KaPow Action Plush: Ages 3-7, Available Autumn 2014
The new KaPow Spider-Man Action Plush is a large-scale action figure with oversized plush hands/fists. Just move the legs back and forth for safe, fun punching action and more than 10 phrases and sound effects.

We also got a look at some sales sheets that revealed the following items:

Amazing Spider-Man 2 line can be seen HERE

Captain America Winter Soldier line can be seen HERE

Movie 4 Dino Sparkers - May 2014
Classic Legion Figure Assortment  - May
Movie 4 One Step Changers - May

Movie 4 Power Battlers - May
Movie 4 Flip N Change Assortment  - May
Movie 4 Mega One Step Bumblebee - July
Movie 4 Stomp N Chomp Grimlock - July
Movie 4 Construct Bots Dinobot Riders - May
Movie 4 Construct Bots Dinobot Assortment - May
Movie 4 Construct Bots Dinofire Grimlock - July
Movie 4 Construct Bots Dinobot Warriors - May
One Step Optimus - July
One Step Bruce - July
One Step Max - July
Cab Scout Slug - July
Cab Scout Strafe - July
Cab Scout Grimlock - July

Kre-O  Dinobot Charge - March
Kre-O Scorn Street Chase - March
Kre-O Cell Block Breakout - March
Kre-O Grimlock Street Attack - March
Kre-O Lockdown Air Raid - March
Kre-O Optimus Prime Dino Hauler - March
Kre-O Glavatron Factory Battle - March

Angry Birds Transformers!!!

Hit up http://www.jedinews.co.uk/ for Hasbro's new Star Wars toys for 2014!

Keep watching for more Toy Fair reports as there is still a ton of stuff to get through.
Check in on our Flickr Galleries regularly for extra images from these sets and more!

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  1. Hi Paul,
    Was there any news about the new Avengers Infinity 3 3/4 line, Maybe a mention of series 2?

    1. Not at UK, but they don't show a whole lot there. We'll definitely be looking for more news on that front. I'd say there's a 98% chance of more Avengers Infinity 3 and 3/4 coming.

  2. Hi! Were there any Furby stuff in Hasbros booth? :) Thanks!

    1. No word on Furby yet, but we'll be looking for new news!

  3. Replies
    1. Sadly, it's the one line no one dropped me info on. Then again, UK didn't have G.I.Joe, did they. Might be some news out of Nuremberg Toy Fair soon. Keep watching.

  4. Where is GI Joe for it's 50th?