Sunday, January 26, 2014

Toy Fair 2014: NECA's Divergent Giftware

We know NECA make excellent 7 inch action figures, and have continuously chosen properties we felt were, for the most part, not given the range of products they deserved. They've played with scale, and in the last year, even bumped up their figure size to 18 inches, providing us with a little high end (but still affordable) awesome. Amid all the prop replicas and latex masks and bobble heads, there is one category that has always left me impressed. Giftware. In a world where companies do battle over who might get the latest and greatest licenses up for grabs, squabbling over scale monopolies and sculptural dominance, NECA had the vision to say "WE'LL TAKE EVERYTHING ELSE!" Key chains, mugs, necklaces, magnets, head phones, clothing, journals, pins, bracelets, knee socks (KNEE SOCKS!!), water bottles, mini figures..the list goes on and on. If it makes sense, NECA will put it out there. The giftware wall at Toy Fair, for whatever the latest movie sensation might be that year, is always a sight to see.

In a future world where people are divided into distinct factions based on their personalities, Tris Prior is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy to destroy all Divergents, she must find out what makes being Divergent so dangerous before it's too late.

This year, Divergent joins the ranks of films like Harry Potter, Twilight and The Hunger Games in getting a full line of ..well...stuff, for you, the happy consumer. Alongside all these items, we are told NECA will pump out a selection of action figures. Knowing the subject material is similar to Twilight and Hunger Games, we expect the action figure model will be similar as well, with 2 to 3 figures released in time for the film's premiere.

In addition to everything you see above, NECA will release trading cards with a 9 card puzzle chase set hidden among the packs. Sorry, no autographs or foil cards. The base set is said to contain around 80 cards. NECA are still finalizing plans on the set. Lastly, NECA's Divergent store for clothing mugs and more you can customize with movie icons and imagery.

Photography by H and K Photography UK -

Keep watching for more Toy Fair reports as there is still a ton of stuff to get through.
Check in on our Flickr Galleries regularly for extra images from these sets and more!

Note to websites looking for news: Please credit us. Please. .....Please. If you are grabbing pictures, please only grab half (at the most) of what we are showing and talking about and link back for the rest. We appreciate your interest and thank you for your cooperation!

1 comment :

  1. Did NECA say if they're going to continue making figures for The Hunger Games movies?