Friday, January 24, 2014

Toy Fair 2014: Sixth Annual Best New Toys Revealed

The sixth annual Toy Fair Best New Toy Awards winners were announced this morning predicting some of the top new toys for 2014. Winners range from household names such as LEGO Friends Stephanie’s Beach House (LEGO) and Nerf N-Strike Zombie Crossbow (Hasbro) to innovative new IPs such as My Friend Cayla (Vivid) and Cupets (Flair). The thirteen categories - which produced 39 winning toys from 26 different toy companies - were unveiled by Toy Fair organizers the British Toy & Hobby Association on the first day of the show this morning. Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 280 exhibitors launching thousands of new products.

This year, Hasbro and Lego took top honours with three Best New Toy Awards, while Character Options, Hornby and VTech all walk away with two awards. The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2014 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday pocket money spends such as Moshi Kart Collectables (Vivid) and Lil Fishys (Peterkin), through to special event purchases like LEGO CITY Police Station (Lego) and Ancient Dragon Castle (Playmobil).
Since their launch in 2009, more than 150 toys have received a prestigious Best New Toys Award with LEGO topping the chart with 15 awards. Over the last six years, the awards have reflected a number of emerging trends and landmarks in the toy industry, from the birth of app toys and the increased influence of technology to the growth of licensed toys and continued strength of construction toys.

“We are delighted to showcase the Toy Fair Best New Toy Award winners for a sixth year in a row. Once again, the winners show the level of innovation and creativity within the UK toy industry, from traditional toys through to advances in technology,” commented Majen Immink, Senior Communications Manager, British Toy & Hobby Association.

The full list of Toy Fair Best New Toys 2014 is below.

Action Toys
Stink Bugs Character Options £4.99
Nerf N-Strike Zombie Crossbow Hasbro £21.99
Dragons: Defenders of Berk Spin Master Toys £14.99

Airfix QUICK BUILD Lamborghini Hornby Hobbies £12.99
LEGO CITY Police Station LEGO £79.99
LEGO FRIENDS Stephanie’s Beach House LEGO £39.99

Play-Doh Cake Mountain Hasbro £19.99
Glowing Chemistry Thames & Kosmos £22.99
Crayola Doodle Magic Colour Roll Vivid Toy Group £19.99

Nenuco Won’t Eat Famosa £29.99
Tiny Tears Interactive Doll John Adams £26.99 tbc
Lalaloopsy Babies MGA Entertainment £19.99

Games and Puzzles
Elefun Mousetrap Hasbro £19.99
Think Words John Adams £19.99 tbc
Brainbox Colour and Create Green Board Company £12.00


4M Tin Can Cable Car Great Gizmos £15.00
Scalextric RCS™ Hornby Hobbies £39.99+
Nano Quad Revell £34.99

Play Sets
Sylvanian Families Cosy Cottage Starter Home Epoch-Making Toys £24.99
Fairy Island Playmobil £29.99
Ancient Dragon Castle Playmobil £99.99

Pocket Money
Mixels Series 1 LEGO £3.00
Lil Fishys Peterkin £9.99
Moshi Kart Collectables Vivid Toy Group £1.99-4.99

Nursery Trampoline James Galt £39.99
Learn to Pedal 3-in-1 Trike Little Tikes £39.99
Toot Toot Drivers Police Station VTech £27.99

Pre-School Characters
Peppa Pig Weebles Wind and Wobble Playhouse Character Options £29.99
Henry Hugglemonster Henry’s Roarsome Scooter Golden Bear £14.99
and Summer’s Super Scooter

Role Play
Power Rangers Super Megaforce Deluxe Super Mega Saber Bandai £ 29.99
Barbie and Me Colour Change Glam Bag HTI £24.99

Speciality Toys
Teddy Train Fiesta Crafts £18.00
Doll Lennja and Erin Haba UK £44.99
Baa-Baa-Barn John Crane £60.00
Multi Model Construction Set/Speed Theme Triqo £14.99
Wicked UKick Wicked Vision £7.99

Tech Toys
Cupets Flair £6.99
My Friend Cayla Vivid Toy Group £59.99
Kidipet Friends VTech £21.99

Keep watching for more Toy Fair reports as there is still a ton of stuff to get through.
Check in on our Flickr Galleries regularly for extra images from these sets and more! 

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