Friday, February 5, 2010

Hasbro Toyfair 2010 Press Release: Twister, the MEGA AT-AT, My Little Pony and More

Will there be any news to report on at Toyfair 2010 after all the Q and A's surface and these press releases end? Probably not. Read on!

Hasbro, Inc. comes to Toy Fair 2010 with a wide range of innovative offerings -- from twists to the most classic board games and toys, to entertainment-based products, and everything in-between. The Company's diverse and highly creative 2010 product line is packed with entertainment value that can be enjoyed by children and families any time, any where.

Highlights include the launch of the BEYBLADE: METAL FUSION line of battling tops; re-imagined versions of the world's most popular board game, MONOPOLY, as part of the brand's 75th anniversary celebration; SCRABBLE FLASH CUBES, an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds; products based on the highly anticipated IRON MAN 2 movie releasing this spring; and the continuation of the Company's highly successful FAMILY GAME NIGHT initiative, which encourages families to set aside one night per week to play a game together.

"Hasbro remains focused in 2010 on providing our consumers with great value and quality and delivering immersive brand experiences based on our incredible brand portfolio," said John Frascotti, Hasbro's Global Chief Marketing Officer. "We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights of Hasbro's 2010 product line include: (editied for the geekly inclined)

(Ages 8 years & up/Approx. Retail Price: $7.99/Available: Fall 2010)
Collect, customize, and compete with the BEYBLADE: METAL FUSION BATTLE TOP assortment! Complete with cast metal fusion wheel, ripcord launcher, and assembly tool you can build your top to suit your battle. Whether you choose to build a defense, attack, balance or stamina top type you can enter competition confident that you will reign supreme. To take your battle to new heights, enter the unique code found in each BEYBLADE: METAL FUSION BATTLE TOP package at to compete against other Beybladers!
(Approximate Retail Price: $49.99/Ages 4 & up/Available: Fall 2010)
An IRON MAN action figure so technologically advanced that even STARK INDUSTRIES is jealous! The IRON MAN 2 RC WALKING IRON MAN figure is nearly as mobile and action-packed as his on-screen counterpart. Operated with a handheld remote control, this figure easily navigates forward across the floor or tabletop and is loaded with electronic lights, movie sounds, and projectiles that shoot from the figure's arms and shoulder rockets!

(Ages: 8 and up/Approximate Price: $34.99/Available: Fall 2010/Players: 2 to 6)
It is the MONOPOLY game of the future! In 2010, MONOPOLY is 75 years young and in celebration of the game's anniversary, Hasbro is "amping up" the traditional game play experience by revolutionizing elements of the classic game. MONOPOLY: REVOLUTION Edition is made up of a modern, round game board and an electronic game unit that keeps track of your location on the game board and features exciting song clips and sound effects, including "Celebration" by Kool & The Gang and "Drive My Car" by The Beatles, throughout the game to mark your progress.

(Approximate Retail Price: $19.99/Recommended Age: 8 & up/Available: Fall 2010/ Players: 2 to 6)
MONOPOLY is giving players the chance to choose how long they want to enjoy a game with MONOPOLY U-BUILD, a new concept in MONOPOLY game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you've perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. In MONOPOLY U-BUILD you choose, you build, you play!
(Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
In fall 2010 the MY LITTLE PONY world will expand to include an underwater oasis with the introduction of the MY LITTLE PONY MERMAID PONIES collection. The MERMAID PONIES will receive royal treatment at the MY LITTLE PONY MERMAID CASTLE playset. Located in the heart of the sea, this magical castle is an underwater dream come true for the MERMAID PONIES. Each pony will love to explore this nautical treasure with lights and sounds . Discover PINKIE PIE'S secret shell bedroom that really opens and closes or take a pony for a ride on the "magical" seashells that allow her to "swim" around the castle. The MERMAID ponies will love to "splish and splash" on the waterslide or hang ten on the "real" waves with the tubular surf boards. The MY LITTLE PONY MERMAID CASTLE comes complete with a MERMAID PONY PINKIE PIE figure and numerous accessories including "picnic basket," "treasure chest" and underwater friends.
Yes, My Little Pony is geeky.
(Ages 8 years & up /Available: September 9, 2010)
Clear the Way for the newest N-STRIKE blaster coming on 9.9.10! First there was the NERF N-STRIKE VULCAN EBF-25 blaster, 25-dart, belt-fed, and fully automatic. Then the NERF N-STRIKE RAIDER RAPID FIRE CS-35 blaster hit the scene with its new, interchangeable drum magazine able to hold 35 darts. Now, continuing the incredible evolution of NERF blaster technology, the brand has created the most impressive NERF N-STRIKE blaster yet. NERF fans around the world will have to wait until 9.9.10 to see the unveiling of one of the most awesome and exciting blasters released in the NERF brand's 40 year history! Available at most major retailers nationwide and beginning 9.9.10.
(Ages 6 years & up/Approximate Retail Price: $19.99/ Available: Spring 2010)
For the first time ever, the hydro-powered excitement of Hasbro's SUPER SOAKER brand and the peak performance and innovation of the company's NERF brand will come together to form the ultimate in water blaster advancements with the new NERF branded SUPER SOAKER line. The biggest and baddest blaster in the new collection, the NERF SUPER SOAKER SHOT BLAST water blaster can drench your opponents from up to 25 feet away. All you need is a single pump to unleash a huge blast of water and soak them all! The customizable NERF SUPER SOAKER SHOT BLAST water blaster is compatible with the Tactical Rail System accessories and features adjustable and removable shoulder stock for maximum customization. Available in red or blue, each sold separately.
(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
Fifty years after the launch of the original FUN FACTORY toy, the brand new MEGA FUN FACTORY set takes classic extruding play to a whole new level! A motorized conveyor belt provides nonstop action as kids crank out favorite toys and "treats" in this lively FUN FACTORY world. To start, children push down the purple handle to extrude the colored PLAY-DOH compound of their choice. As the conveyor belt moves the PLAY-DOH compound along, kids select and stamp out a "candy" or toy mold and then push down the "chopper" at the end of the belt to cut their creation loose. To complete the fantastical FUN FACTORY experience, kids can display and "sell" their creations on a colorful playmat featuring a toy shop theme on one side and a candy store theme on the other side. Set includes six 2-ounce cans of PLAY-DOH compound. Requires two "AA" batteries, not included.
(Approximate Retail Value: $99.99; Ages: 5 & up; Available: August 1, 2010)
In space, size does matter, and Hasbro certainly kept that in mind when creating its all-new, highly detailed STAR WARS AT-AT. The AT-AT (All Terrain Armored Transport) played a significant role in the Empire's military assault in THE EMPIRE STRIKES BACK, and it will play an equally important role in every fan's toy collection this year! Measuring more than 24 inches tall, nearly 28 inches long, and 12 inches wide, this colossal vehicle holds up to 20 STAR WARS figures - 6 of which can fit in its head alone! - and includes so many play and electronic features true to its on-screen counterpart that it's hard to believe! From the zip-line in its body and articulated legs for superb poseability, to its LED lights and authentic movie sounds and phrases, this is the must-have addition for STAR WARS fans of all ages. Includes a 3 ¾ inch AT-AT driver action figure and a pop-out speeder bike.
(Ages 3 years & up/Approximate Retail Price: $19.99/Available: Fall 2010)
Future fashionistas will love picking out fancy clothes and sparkly accessories inside the STRAWBERRY SHORTCAKE BERRY SWEET STYLES playset! Girls can mix and match party dresses, playful skirts, stylish shirts and more to create any of 40 different possible outfits for their STRAWBERRY SHORTCAKE doll. No look is complete without a trendy hairdo, and girls can style STRAWBERRY SHORTCAKE's hair with butterfly clips and additional accessories. One final look in the wardrobe mirror, and then STRAWBERRY SHORTCAKE is ready for a night on the town! Available at most major toy retailers nationwide and on
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero's personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.
(Approximate Retail Price: $19.99/Recommended Age: 6 and up/Available: Fall 2010/ Players: 2 to 4)
This Fall, the classic game that ties players up in knots gets a wacky new twist with Hasbro's TWISTER HOOPLA. Players become the TWISTER mat in this game, as the iconic TWISTER dots are turned into rings that players use to connect body parts with other players to score points - taking TWISTER to a new level. Score points to win any of the five unique games included in TWISTER HOOPLA and prepare to closely interact with other players in this exciting interpretation of TWISTER.

Did you get that? BECOME the mat!! CONNECT BODY PARTS TO SCORE!! Yee haw. Can't believe they found a way to make that game dirtier. Bravo.
(Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 2010)
WEEBLES WOBBLE, BUT THEY DON'T FALL DOWN! The WEEBLES figures are back in their original egg-shaped, wobbly form. WEEBLES pals can wobble, climb, slide, hide, and dance in and around this captivating MUSICAL TREEHOUSE playset from PLAYSKOOL. Turn the handle on the colorful escalator to bring WEEBLES figures to the top of the slide and send them spiraling down. When the WEEBLES characters land, they are rewarded with fun music and sounds before wobbling off for another ride. Open the door to reveal a secret space inside the tree to hide a playful WEEBLES figure. Have a dance party on the wobbly tree house deck or take a spin on top of the lookout post. The set comes complete with a convenient carrying handle and two exclusive WEEBLES figures. Requires three "AA" batteries, not included.

1 comment :

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